Social & Brand Content Lead

Role Overview

Outsite is seeking a creative Social & Brand Content Lead to bring our brand to life through authentic, engaging content. You'll be the face and voice of Outsite across social platforms—creating short-form videos, telling member stories, and building community through scroll-stopping content that captures the magic of remote work and travel.

This is a unique opportunity to combine content creation, social strategy, and community building while traveling to beautiful Outsite locations and connecting with our global member community.

What You'll Own

Content Creation (30%)

• Produce 20-30 short-form videos per month (Reels, TikTok, YouTube Shorts)
• Appear on camera as a recognizable face of Outsite
• Create photo and video assets at Outsite locations (travel 2-3x per quarter)
• Develop creative concepts, series ideas, and trending content hooks
• Stay ahead of platform trends and adapt content strategy accordingly

Social Media Management (25%)

• Manage daily posting across Instagram, Youtube, and LinkedIn
• Write engaging social copy that reflects Outsite's brand voice
• Respond to DMs, comments, and build community engagement
• Collaborate with Head of Marketing on monthly content calendars
• Outreach to influencers aligned with Outsite brand
• Report on influencer engagement
• Track performance metrics and provide monthly insights

Member Stories & UGC (15%)

• Liaise with Outsite members for testimonials and social features
• Manage UGC collection systems and member content coordination
• Save influencer content to the Outsite Content Library
• Build authentic relationships with members to encourage content sharing
• Capture and share real member experiences and success stories

Creative Support (20%)

• Create simple graphics for social and email using Canva/Figma/Adobe
• Work directly work members to produce creative content in the shape of How we met at Outsite, Member Stories and more (usually done via typeform and email follow up)
• Support influencer and creator collaborations with outreach, briefs and reporting
• Support campaign launches with quick-turnaround visuals
• Collaborate with Head of Marketing on creative projects
• Provide content assets for ads, website, and other marketing channels

What We're Looking For

Experience:

• 2-4 years in social media management, content creation, or digital storytelling
• Portfolio demonstrating strong video and photo content
• Experience managing multiple social platforms
• Understanding of platform algorithms and content best practices

Skills:

• On-camera confidence

— you're natural and engaging on video
- Video editing proficiency

— skilled in CapCut, Premiere, Final Cut, or similar tools
- Platform expertise

— deep understanding of Instagram, TikTok, and LinkedIn
- Strong writing

— you write compelling social copy quickly and naturally
- Creative eye

— you capture beautiful, engaging content that tells stories
- Self-directed

— you manage your own production schedule and priorities
- Photography skills

— bonus but not required

Qualities:

• Authentic storyteller

— you connect with people and bring genuine energy to content
- Fast executor

— you can ideate, shoot, and edit content efficiently
- Community-minded

— you enjoy building relationships and engaging with audiences
- Adaptable

— you embrace feedback and iterate based on performance
- Passionate about the mission

— excited about remote work, travel, and community

What Success Looks Like (90 Days)

• Posting high-quality content 5-6 days per week across all platforms
• 60+ pieces of content published with consistent brand quality
• Measurable growth in engagement rates and follower growth
• Established content production workflow and systems
• UGC pipeline flowing with regular member contributions
• Strong collaborative relationship with Head of Marketing
• You've found your authentic voice as the face of Outsite

Start Date:

• Dec 2025

Compensation:

• Compensation, travel stipend and Outsite credits all included.