Digital Performance Marketing Manager

2 semanas atrás

Lisboa, Lisboa, Portugal Ando Living Group Tempo inteiro
Ando Living is part of Ando Living Group. Our portfolio includes LovelyStay, Portugal's leading tourism accommodation manager, and Ando Living, our premium serviced residences brand. LovelyStay combines cutting-edge technology with a dedicated international team to provide unique and efficient lodging experiences.
ANDO Living, our premium brand, is a collection of lifestyle serviced apartments for modern travelers. ANDO Living has a strong focus on delivering exceptional guest experiences through our unique aparthotel offerings and sets new standards in hospitality with properties in Portugal, Turkey, London, and soon in vibrant cities like Madrid and Paris.

Driving strategy and execution behind global lead generation efforts for premium investment products. The role blends performance marketing, content strategy, and conversion optimization to attract and convert high-net-worth individuals across key international markets.

Responsibilities:
  • Develop and implement full-funnel digital marketing strategies in partnership with agencies, tailored to diverse regional audiences (US, Brazil, Hong Kong, Turkey, MENA).
  • Drive direct bookings via conversion-focused digital marketing (Google & META) and optimize the website to showcase guest and community initiatives, maximizing engagement and conversions.
  • Align strategies with key business KPIs such as qualified lead generation, CPL, and ROAS.
  • Plan, manage, and optimize international performance campaigns across platforms including Meta Ads, Google Ads, and LinkedIn Ads, focusing on precise targeting, message relevance, and campaign effectiveness.
  • Own and implement the SEO strategy to improve organic search visibility across priority keywords and markets, working closely with content teams to develop high-intent content.
  • Manage and optimize website and landing pages using WordPress (Elementor) and HubSpot CMS to ensure high performance and seamless user experiences across devices and languages.
  • Maintain a structured lead source framework within HubSpot CRM to enable accurate attribution, campaign tracking, and pipeline alignment.
  • Collaborate closely with internal teams and external agencies to ensure strategic alignment, creative cohesion, and effective execution of marketing initiatives.
Requirements:
  • 5+ years of hands-on experience in digital performance marketing and lead acquisition, with clear ownership of paid media channels and performance KPIs.
  • Proven ability to design and execute data-driven, full-funnel marketing strategies, from acquisition to conversion and re-engagement.
  • Advanced experience managing and optimizing paid media campaigns across Meta Ads, Google Ads, and LinkedIn Ads, including A/B testing, segmentation, and budget optimization.
  • Strong SEO experience, including keyword strategy, on-page optimization, and collaboration with content teams to drive organic growth.
  • High proficiency with CRM and marketing automation platforms, especially HubSpot (lead attribution, lead source frameworks, campaign tracking, and pipeline alignment).
  • Demonstrated success collaborating with agencies and cross-functional internal teams, ensuring strategic alignment and quality execution.
  • Strategic and analytical mindset, with the ability to interpret data, identify insights, and translate them into actionable marketing decisions.
  • Experience working in international and multi-market environments, adapting strategies to diverse audiences and regions.
  • Fluency in English.
What do we offer and what you can expect:
  • Working in a fast growing & international environment.
  • Access to wellness programs and employee support initiatives.
  • Team-building activities and company events.
  • Collaborative and dynamic team atmosphere.
ANDO Living Group is committed to the principles of equality and non-discrimination in access to employment. The Group values the diversity of the people it employs and provides equal opportunities and equal treatment in access to employment and does not discriminate or deprive any person of their rights based on, for example, reduced capacity to work, disability or chronic illness. ANDO Living Group fosters a diverse work environment where individual differences are recognized, respected and valued to develop everyone's full potential and make use of their personal and professional talents and strengths.

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