Head of Web Optimization and Experimentation

Title: Head of Web Optimization and Experimentation

Location: Lisbon (Hybrid)

Team: Marketing

Contract: Permanent – Full time

About us

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.

Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

Opened in 2025, our Lisbon Regional Operation Center has grown to over 50 employees within less than ten months, with ambitious plans to expand to 300 employees by 2027.

About the Role:

We are seeking a strategic and results-driven Head of Optimisation & Experimentation to own the performance and continuous improvement of our digital experience. This role will lead the optimisation roadmap across our website, built on the Optimizely CMS platform, using data-led experimentation, personalisation, and CRO best practices to drive customer engagement, lead generation, and revenue growth.   

Key responsibilities:  

• Define and own the digital optimisation strategy for our website and digital channels, with a relentless focus on conversion, engagement, and user experience. 
• Build and manage an experimentation program using Optimizely test and targeting capabilities, ensuring statistically valid A/B and multivariate testing approaches. 
• Partner with Product, Marketing, Sales, Analytics, and Development teams to identify optimisation opportunities across funnels, landing pages, and digital customer journeys. 
• Establish an experimentation governance framework, ensuring best-practice methodology, prioritisation, and documentation of learnings. 
• Translate testing outcomes and insights into actionable business recommendations for senior stakeholders. 
• Stay current with CRO, digital analytics, and Optimizely capability advancements, ensuring the business leverages cutting-edge digital optimisation practices. 

Skills and Experience: 

• Proven experience in digital optimisation, experimentation, or CRO leadership roles, ideally within a B2B SaaS or e-commerce environment. 
• Hands-on knowledge of Optimizely CMS and its experimentation/personalisation features is essential. 
• Strong understanding of A/B testing, statistics, and user research methodologies. 
• Expertise in web analytics platforms (Google Analytics 4, Adobe Analytics, or similar) and tag management systems. 
• Familiarity with user feedback and session replay tools (e.g., Hotjar, Microsoft Clarity, or FullStory). 
• Ability to translate complex data into clear business insights and value creation opportunities. 
• Strong leadership skills with experience managing cross functional teams and agency partners. 
• Excellent communication skills, capable of influencing senior stakeholders. 

Required competencies: 

• A collaborator with a team spirit, helping to ensure marketing and sales goals harmonize. 
• A confident presenter who can weave data into a captivating story 
• A strategic thinker who envisions the bigger picture, transforming data into actionable insights that fuel business growth and brand impact. 
• Self-motivated, conscientious and diligent 
• Able to work under pressure 
• Ability to work in a globally distributed, fast-paced, cross-functional team environment 

Working for us

At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpose: powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills — and we thrive when we work together with openness, trust, and respect.

Here, you'll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new ideas, and see mistakes as opportunities to learn. You'll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your growth.

We celebrate the different ways people contribute and encourage everyone — from every background — to bring their authentic self to work. Because when we collaborate, challenge each other, and share what we know, we build something better together.

If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work, and play in — come join us.

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