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Copywriter & Strategist (META & Organic)
2 semanas atrás
This role is for a copywriter who deeply understands human psychology, not just grammar. Someone who can listen to how customers speak about their problems, reflect that language back to them with clarity and care, and position our brand as the obvious solution.You don't just "write copy" — you shape perception, trust, and desire through words.If you love blending psychology, creativity, and data-backed messaging—this role is for you.What You'll OwnMeta Ads Script Creation (Primary Focus)Write high-volume, high-converting Meta ad scripts weeklyWrite messaging with clarity, emotional resonance, and conversion in mindCreate scripts for:UGC-style testimonialsEducational/problem-aware contentFounder-style authority videosBefore/after and story-driven adsCraft scroll-stopping hooks (0–3 sec) optimized for MetaAdapt scripts for different avatars, skin conditions, and pain pointsContinuously iterate scripts based on CTR, CPA, and creative fatigueLead the creative writing process from idea → script → executionCollaborate closely with:Video editors, Content Director, Performance / paid media teamTranslate scripts into clear editor briefs (tone, pacing, b-roll cues)Review final edits to ensure message clarity and emotional impactGive structured feedback to editors to improve performance over timeContent Research & IdeationResearch high-performing ads in skincare / health / DTCResearch viral short-form trends and hooksTurn insights into: script batches, hook libraries, angle matricesBring proactive content ideas weeklyWho This Role Is ForYou think in hooks, angles, and storytellingYou love storytelling and social mediaYou enjoy writing at high volume without losing qualityYou understand how words impact ad performanceYou like collaborating and leading creative executionYou want ownership—not just tasksMust-Have QualificationsProven experience writing short-form video scriptsStrong understanding of Meta ads creativeAbility to write both educational and emotional copyExperience collaborating with video editorsComfortable with performance feedback and iterationHere is our hiring process for you to know what to expect:Fill in Google form Initial screeningTest projectSecond InterviewOfferOnboardingGrowth PathThis role can grow into:Lead CopywriterCreative StrategistCreative Director (Performance Content)