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Marketing Lead will lead and execute the company's marketing strategy, with a strong hands-on focus on email marketing, marketing automation, and social media management. This role is responsible for driving brand awareness, customer engagement, and lead generation through digital channels, while also overseeing overall marketing performance and strategy.Key ResponsibilitiesEmail Marketing & AutomationCreate, design, and manage email campaigns using MailchimpBuild and optimize marketing automations, customer journeys, and drip campaignsManage audience segmentation, personalization, and A/B testingMonitor email performance metrics (open rates, CTR, conversions) and optimize accordinglySocial Media Management with ability to create unique personalized content including videos where they will be the focus in the video promoting the product.Develop and execute the company's social media strategy across relevant platformsCreate, schedule, and publish contentManage community engagement, comments, and direct messagesTrack social media performance and growth metricsMarketing Strategy & ExecutionDevelop and implement integrated marketing strategies aligned with business goalsPlan and execute digital campaigns across email, social, and content channelsEnsure consistent brand messaging and visual identitySupport sales and customer engagement initiativesAnalytics & PerformanceSet KPIs and track campaign performance across email and social channelsAnalyze customer behavior and marketing data to improve engagement and ROIProvide regular performance reports and insights to leadershipLeadership & CollaborationCollaborate with sales, product, and leadership teamsManage the marketing budget and resource allocationRequired QualificationsBachelor's degree in Marketing, Business, or related field2–7+ years of marketing experience, including hands-on graphic design & digital marketingProven experience with Mailchimp, including email creation and automationsStrong experience managing social media platforms and content calendarsSolid understanding of digital marketing analytics and reporting