Digital Experience

Organisation Overview Scenic Luxury Cruises and Tours is a leader in luxury travel experiences, delivering exceptional journeys by land and sea to discerning guests.
With a heritage of innovation, craftsmanship, and service excellence, Scenic has established itself as a benchmark in the cruise and touring industry.
Our commitment to quality, sustainability, and guest satisfaction defines everything we do, inspiring unforgettable experiences across the world's most remarkable destinations.
Organisation Overview Scenic Luxury Cruises and Tours is a leader in luxury travel experiences, delivering exceptional journeys by land and sea to discerning guests.
With a heritage of innovation, craftsmanship, and service excellence, Scenic has established itself as a benchmark in the cruise and touring industry.
Our commitment to quality, sustainability, and guest satisfaction defines everything we do, inspiring unforgettable experiences across the world\ 's most remarkable destinations.
Position Purpose
The Digital Experience & Analytics Strategist is our internal owner of measurement quality and optimisation across the Scenic and Emerald websites and apps.
This role provides the expertise to guide and align technical implementation, ensure our data is accurate and trustworthy, and turn insight into decisions, while supporting day-to-day content operations in our CMS.
This role focuses on:supporting website content operations and global page creationacting as the internal expert who steers analytics and trackingreviewing and validating measurement quality across both brandsdriving conversion rate optimisation through structured testingturning data into actionable insightsensuring cross-brand consistency and measurement governanceKey Responsibilities
Digital Analytics & Measurement (Website & App – Scenic & Emerald)Act as the internal point of expertise on GA4 and Google Tag Manager (GTM), able to hold technical conversations at the same level as implementation teams, review setups, and ensure they meet our needsUnderstand how event tracking, conversion tracking, and the data layer are configured so you can validate accuracy, spot gaps, and recommend adjustmentsHave working knowledge of pixels, Conversions API (CAPI), Enhanced Conversions, and consent mode, enough to assess whether they are correctly set up and to suggest improvementsReview tracking against key guest journeys (enquiries, brochure requests, callbacks, bookings) and flag discrepancies or misfiring tags for resolutionSupport alignment on Advanced Consent Mode and EU privacy compliance, ensuring our measurement approach stays clean and compliantConversion Rate Optimisation (CRO) & ExperimentationSupport the CRO roadmap by helping shape, prioritise, and monitor A/B and experience tests aimed at improving page performance, clarity, clicks, and conversionAnalyse funnel drop-off, friction points, and on-page behaviour to build test hypotheses and identify opportunitiesWork with experimentation and behavioural tools (e.
G. A/B testing platforms, heatmaps and session recording such as Hotjar / Contentsquare) to gather evidenceEnsure tests are correctly set up and read accurately before recommendations are madeContent & Digital Experience Operations (CMS – Strapi)Create and publish website content in Strapi, building global and hybrid pages from briefs while ensuring correct structure, standards, and cross-brand consistencySupport the global pages workflow alongside the wider team, ensuring nothing falls through the cracksTrigger and support localisation workflows across our marketsDashboards, Reporting & InsightsUse existing dashboards as the primary source of truth, interpreting them to surface trends, opportunities, and issuesBuild lightweight internal views or ad-hoc reports when needed to support specific decisionsDeliver regular insights on engagement, key journeys, test outcomes, and digital experience trends, always connecting data to a clear recommendationSupport monthly market and channel reviews with reliable, contextualised dataGovernance, Process & Cross-Brand AlignmentEnsure Scenic and Emerald follow aligned measurement and tracking standards across web and appMaintain clear internal documentation (tracking plans, naming conventions, QA checklists) that supports scale and consistencyCoordinate with internal teams and technical partners to keep implementations clean, prioritised, and well-managedQualifications
Degree in Marketing, Communication, Data, Digital, Multimedia, or similar3–5 years of experience in digital analytics, measurement, CRO, or a closely related digital role (mid-level)Solid working knowledge of GA4 and Google Tag Manager (mandatory), enough to review setups and discuss implementation confidently with technical teamsUnderstanding of measurement concepts such as pixels, Conversions API (CAPI), Enhanced Conversions, and consent modeComfortable reading and interpreting dashboards/reporting tools (e.
G. Lo