Growth Manager
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Rattaché à la directrice marketing au sein de l'équipe Marketing vous contribuerez à la croissance du groupe de manière rentable; vous pilotez les canaux d'acquisition et arbitrez les budgets selon le CAC et la contribution, pour attirer les bons clients au meilleur coût. Vous développez aussi le CRM (nurturing, réactivation, recommandation, cross-sell) afin d'augmenter la rétention et la valeur de chaque client. Enfin, vous analysez le funnel et les données pour identifier les freins à la conversion et transformer ces analyses en plans d'action concrets et mesurables. Vos responsabilités incluent, mais ne sont pas limitées à Acquisition & Growth
Piloter et challenger nos principaux canaux d'acquisition
Optimiser l'allocation des budgets en fonction du CAC, de la contribution et du potentiel de croissance
Identifier et tester de nouveaux leviers d'acquisition
Travailler sur notre mix entre paid, organic, SEO, mailing, lead magnet...
Construire une culture forte de test & learn
Rétention et expansion Le CRM est l'un des principaux leviers de croissance que nous voulons accélérer. Vos missions comprendront : Segmentation des leads
Activation et réactivation
Personnalisation
Automatisations
L'objectif : augmenter notre acquisition via le nurturing, le repeat, la recommandation et le cross-sell (la connaissance de HubSpot est un plus). Funnel d'acquisition Vous analyserez l'ensemble du parcours utilisateur pour identifier les principaux freins à la conversion (la maîtrise de Webflow est un plus). Growth Analytics Vous contribuerez à installer une lecture très business de la croissance : traffic, conversion, CAC, repeat, LTV, cohortes, marge de contribution, performance par canal. Vous devez être capable de partir de la donnée pour identifier un problème ou une opportunité, quantifier son impact potentiel et proposer un plan d'action. Les détails du poste Contrat : V.I.E
Mode hybride avec un jour de télétravail par semaine
Accompagnement de la directrice marketing et responsabilités concrètes dès le début
Avant de poursuivre votre lecture, si vous n'avez pas le profil exact décrit ci-dessous, mais que vous pensez que cette description de poste correspond à vos compétences et à vos besoins, nous vous encourageons tout de même à postuler Vous pourrez être le/la prochain(e) membre de notre équipe si : Au moins 2 ans d'expérience dans l'acquisition et le growth marketing Très bonne compréhension du CRM Esprit test and learn, ouverture, curiosité presque scientifique Très à l'aise avec les chiffres et l'analyse Capacité à passer rapidement de l'analyse à l'exécution Obsession du ROI et de la croissance rentable Capacité à vulgariser son expertise technique, pédagogie, esprit d'équipe Autonomie et capacité à prioriser dans un environnement entrepreneurial Un plus (mais possible à acquérir sur le poste) : Webflow Hubspot
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