Organic Content Strategist

What You'll Do
Create high-performance organic content (video-first): Edit and repurpose studio content, UGC, and brand assets.
Create multiple content angles from the same material.
Turn simple footage into scroll-stopping, high-retention videos using text overlays, music and sound design, pacing and sequencing, and storytelling structure.
Apply attention and virality frameworks: Build content using curiosity, identity, and tension-based hooks, visual and audio pattern interruption, retention structures (payout, delayed reveal), and open loops.
Goal: stop the scroll, hold attention, create a payoff.
Use trends with intent: Identify emerging trends early, understand why they work, and adapt them to fit the brand and product instead of copying formats.
Tell stories that build perception: Create content that associates the product with lifestyle, experience, identity, and culture, so people feel something instantly without needing explanation.
Plan and publish across platforms: Manage a consistent publishing cadence across Instagram, TikTok, and YouTube.
Adapt to platform-specific formats and behaviors.
Produce secondary static and carousel content (image posts, carousels, text-led visuals) that supports the video strategy.
Contribute to creator research and selection: Identify creators aligned with the brand, help select collaborators, and contribute to sourcing content that fits culture and aesthetic.
Feed insights back into the brand: Spot patterns in what's getting attention, highlight winning hooks, visuals, and product details, and contribute ideas that influence creative direction and future content.
Requirements
2-4 years of hands‐on experience editing short‐form video for a brand (streetwear, culture, music, skate, lifestyle, or fashion strongly preferred)
Deep understanding of streetwear culture, not just the aesthetic
Strong instinct for what performs organically on TikTok and Reels: you can articulate why a hook works, where retention breaks, and what makes a payout land
Strong taste in music, visuals, and timing
Confident editing in CapCut, CapCut Pro, Premiere, or equivalent
Fluent with Meta Business Suite, TikTok, and Instagram native tools (publishing and insights)
Excellent copywriting, especially short captions and text overlays
Fluent spoken and written English: communicates clearly via emails, Slack, and conference calls
Based in a time zone that allows you to overlap with our CET office hours (10:*:00)
Aligned with our core values: Client Partnership, Proactive Mindset, Honest Responsibility, and One Team, Shared Wins (values statement: )
Bonus
You film your own content
You create AI-generated visuals or AI-driven content
You naturally spot trends early
Portfolio / Work Samples AskMust-Have Portfolio: Please include links to 2-3 Instagram or TikTok accounts you personally ran (yours or a brand's), plus 3-5 short‐form video examples (Reels, TikToks, or Shorts) you personally edited or clipped, ideally from someone else's raw footage (brand shoot, event, podcast, interview, creator content).
Accounts built purely from reposting or stock brand templates will not be considered.
Benefits
$2,000 - $3,000 /month gross (contractor agreement), depending on experience and qualifications
Annual performance evaluation with opportunities for bonuses and salary increases
Be part of a stellar team, each master of their own craft, supporting each other to be better every day
Work with ambitious clients, challenging you to become a more rounded marketer
Freedom to explore and implement new ideas
Uncapped, real path to career growth
Remote‐first culture with flex time: work from anywhere, as long as your hours overlap mostly with our CET office hours (10:*:00)
20 days of paid time off per year
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