Head Of Performance Marketing
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Lead Performance Marketing Manager (B2 C)Base pay range: $4,**/yr
- $6,**/yrA global platform specializing in web data collection and analysis for business solutions is now looking for an experienced Senior Performance Marketing Manager to join its team. The role focuses on scaling a new desktop game launcher, so proven gaming user acquisition experience is essential. The company has access to over 20 million residential IP addresses worldwide and its web scraping and proxy infrastructure solutions are trusted by leading enterprises across the globe. Founded in the United States, the company today unites more than 250 professionals working from Europe and North America.
Responsibilities Own the performance strategy to grow users for the desktop game launcherRun end-to-end campaigns across Google, You Tube, Meta, Tik Tok, Telegram, Reddit, Discord, and TwitchRapidly test hypotheses, creatives, and targeting to find scalable winnersOptimize CPA/CPI toward installs and early retentionSet up tracking, build funnels, and optimize the user journey to lift conversion and reduce churnPartner with Product to align marketing with goals and value propositionsAnalyze performance and report on CAC, LTV, ROI, and retention Requirements 10+ years of proven experience in performance marketing for B2 C softwareHands‐on expertise with Google Ads, You Tube, Meta, and Tik TokStrong track record driving traffic from Tier‐1 geos (US, UK, Germany, France)Advanced analytical skills and proficiency with marketing analytics tools for tracking and optimizationExperience building and optimizing CPA/CPI campaignsEnglish C1+ Will be a plus Experience with Telegram, Reddit, Discord, or TwitchExperience with micro
- and nano‐influencer marketing in the gaming nicheExperience collaborating with indie game developers and small studiosExperience with affiliate or arbitrage traffic Benefits Competitive salary package based on experience and locationOpportunity to work on a cutting‐edge product in the dynamic gaming industryFlexible B2 B contract formatWork‐life balance and remote‐friendly environmentHigh level of ownership and autonomyDirect impact on business growth and marketing strategy Additional InformationSeniority level: Mid‐Senior levelEmployment type: Full‐timeJob function: OtherIndustries: IT Services and IT Consulting #J-*-Ljbffr
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