Influence And Communication Specialist
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Your mission O Influence and Communication Specialist desempenha um papel essencial na definição, coordenação e implementação da estratégia de Influence de todas as marcas Pierre Fabre.
Reportando ao Media Manager, assegura que a estratégia de influencers está integrada nas campanhas de Media e que todas as iniciativas contribuem de forma consistente para reforçar o valor, a notoriedade, a credibilidade e a recomendação das marcas.
Esta função abrange tanto a vertente estratégica como a implementação das iniciativas de Influence nos planos de ativação e nas campanhas de Media das marcas.
Coordena programas com creators e dermo-influenciadores, em estreita colaboração com as equipas de Brand Activation, Media, Comercial, HCP, Medical, Regulatory e Legal, garantindo que cada iniciativa é relevante, cumpre os requisitos aplicáveis e está alinhada com as prioridades do negócio.
O Influence and Communication Specialist trabalha em estreita colaboração com os Brand Activation Managers (BAMs), as equipas de Media, as Influence Agencies e as restantes áreas envolvidas.
Os BAMs definem os objetivos e avaliam o fit dos perfis com a estratégia e o posicionamento de cada marca; o Influence and Communication Specialist avalia o potencial de eficácia de media, recomenda as influencers, os meios e sustenta a seleção com métricas e dados de performance.
Em coordenação com os BAMs, assegura decisões mais consistentes na escolha dos influencers, bem como uma implementação articulada dos programas de influência orgânica e paga.
Gere processos, prazos, materiais, conteúdos e relações com os diferentes intervenientes, garantindo que todas as mensagens respeitam o posicionamento científico e os requisitos de conformidade da Pierre Fabre Who you are ?
RESPONSIBILITIES Influence Francês ou outros idiomas consoante o mercado.Português fluente
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