Social Media Content Creator

ZWIM · Lisbon, Portugal · Full-time, in office Tuesday to Thursday

We're ZWIM. We're building a new category called connected swim training, and we want everyone in the sport to know about it.

We're building ZWIM Smart Trainer. It's how triathletes and swimmers keep making progress on the days they can't get to a pool, and it turns the session into a game you can see yourself winning. We opened pre-orders a few weeks ago and the first batch sold out.

Almost everyone who finds us finds us through social media. That's why this job exists.

• You make the content. Filming, cutting, posting, and working out what to make next.
• Film in the office. Us, the team, the athletes, whoever's around, on the trainer.
• Cut it into reels, carousels and shorts.
• Run the founder's channel with him. Victor's personal account is a separate voice from ZWIM's and you'll help build it.
• Be on camera. Not every post, but often. You'll be one of the faces people see when they find us, and you'll build your own channel as the person making it all happen.
• Watch what's working this week and try it on Monday.
• Live in the comments and the DMs. Not as an admin. It's where you find out how people actually talk about this, and that's where the next hook comes from.
• Bring ideas, including bad ones. Especially the silly ones.
• Write rough scripts and hooks.
• Travel with us to races and events around Europe and beyond, and come back with the footage.
• Run experiments and tell us honestly which ones flopped.
• You'll work directly with our marketing lead and our founder. No layers. What you make on Tuesday can be live on Thursday.
  

• Month one you're filming and cutting. Month three you're deciding what we make that week, and people are starting to recognise you in the videos. Month six the best-performing ad we're running is something you made, and you can explain why it worked.
• We're not hiring a pair of hands. We're hiring the person who owns this channel in a year.

• You don't need a marketing degree, an agency job, or a showreel.
• You do need to have made things and put them online. If you run an account, a meme page, a training account, your club's Instagram, an edits account with 800 followers who watch every post, that's the experience we're after.
• You live on short-form. You know a good hook when it stops your thumb, and you can say why it did.
• You can cut a reel on your phone that people watch to the end. Fancy software optional.
• You swim, you race triathlon, or you genuinely find the sport interesting. Your dad training for his first half-Ironman counts.
• You're curious about why people buy things and why some posts spread. This job gets much better if that's already your hobby.
• You use AI to move faster. Fifty hooks so you can pick three. An hour of footage cut down to the six seconds that matter.
• You're comfortable on camera. Not a presenter voice, just yourself, talking to a phone without freezing. If you already post yourself, show us.
• You can be in our central Lisbon office Tuesday to Thursday.
• You love learning new things, and are not scared to work hard.
  

• Performance bonus on top of salary.
• A 112,000-follower account to make things for, from week one. Our best reel so far did 636,000 views and 31,000 shares. We'd like you to beat it.
• Your own channel, built here, with our footage, our athletes and our budget behind it. It stays yours.
• Work directly with the founder, and senior team teaching you marketing, not handing you a brief.
• Trips to races and events with the team.
• Real ownership of a channel at a company small enough that what you do shows up in the numbers.
• Your own ZWIM Smart Trainer.
  

Don't send a CV.

Send us 3 things:

• A 60-second video on your phone, no editing. Who you are, and why this job. Unedited on purpose: we want to see you talk to a camera.
• Three links to things you've made. A TikTok, a friend's birthday edit, the meme account you run. Anything.
• Three reels you'd steal and recreate for ZWIM. One line each on why it would work for us.

Send it to with “I'll film it” in the subject line.

We'll talk salary on the first call, before we take up any more of your time.