Marketplace Performance Manager
2 semanas atrás
YOUR DAILY ADVENTURES WILL INCLUDE:
Reporting to the Head of Regional Marketplace Performance; you are responsible for supporting the performance of the demand/supply (growth, conversion, engagement, retention) in the most efficient wayIn collaboration with the Head of Marketplace Performance and Local Markets, you are in charge of monitoring the health of our marketplaces on a continuous basis (daily, weekly)In collaboration with the local and central Operations and Marketing teams, you are in charge of defining and validating the best acquisition and retention strategies for our passengers/drivers, including : Acquisition, activation, engagement and retention incentive campaigns (segmentation, format, cost & performance)Referral & Loyalty programs You are in charge of analyzing the impact and sensitivity of initiatives to continuously improve the demand/supply funnel and optimize campaign budgets to bring efficient growth You will monitor our prices and those of competitors and suggest / perform changes on price parameters based on pricing strategies set with Central Pricing and Local Markets, making sure the changes are performed on time and tracked properlyYou will also take active parts in multifunctional projects, ranging from new product launches to monetisation initiatives, assisting the Central Pricing team with stakeholders with supporting analyses and materialYou will leverage and coordinate in-depth market studies (market share, competitor’s strategy, pricing competitiveness etc..) to develop best in class market knowledgeIn collaboration with the Data and Product teams, you will develop data driven decision making frameworks and methodologies, and lead the development of tools and product features to optimize the performance and the efficiency of our growth, engagement and retention strategiesTO BE SUCCESSFUL IN THIS ROLE:
Experience:
Degree in Business Administration/Management, Economics, Engineering or similar fields3+ years of work experienceStrong plus: Ridehailing / Micromobility / Food delivery industry knowledge and experienceExperience working for a marketplace business or building a businessHaving experience working with stakeholders in commercial operations/strategy, pricing and revenue management, high-performing dynamic teamsAnalytic & business sense skills:
Experience in using SQL, Data visualization tools (e.g. Tableau), A/B testing and statistical analysisData driven decision-making mentality and sound business judgment through strong analytical thinking and experimentationStrategic thinker: able to see the big picture and balance long-term vision with short and medium-term goalsInnovative mindset focused on doing things better and fasterLeadership skills:
Strong collaboration, and communication skills and ability to synthesize information quicklyAbility to drive decision making across multiple departments and senior stakeholdersAbility to communicate in clear, structured and concise way focusing on the key aspectsBENEFITS & PERKS IN A NUTSHELL:
Fully remote* or hybrid working models Free Udemy e-learning access Sabbatical & special leave policies Travel benefit with WeRoad Birthday, 24th + 31st December off Short term EU remote work policy Mobility Budget Health insurance Employee assistance program Plus more local benefits depending on your work locationDIVERSITY, EQUITY & INCLUSION:
FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, .
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