Marketing Analyst

3 meses atrás

Lisbon, Portugal NielsenIQ Tempo inteiro

Job Description

NielsenIQ works with clients to provide insights, thought leadership to drive their business and grow their portfolios. Our work helps our clients set growth strategies and determines what products you ultimately see on the shelf. Our team members are experts across various categories and are viewed as trusted partners by our clients.

ABOUT THE ROLE

We are currently searching for a Consultant for the Analytics – Media Effectiveness Team. You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today’s leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level. 

RESPONSIBILITIES

Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities

Use Nielsen tools and methodologies to build answers to business questions from the market data and revenue management analysis

Convert analysis results into a business-focused and actionable client report

Deliver insights and recommendations to the client during formal and informal meetings

Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.

Coordinate cross-country projects

A LITTLE BIT ABOUT YOU

Curiosity drives your interest in what moves the market. You find business potential in numbers. Managing time and deadlines comes naturally to you. You’re known for your impeccable organization. Connecting with clients matters to you, and that motivates you to sift through data for a new angle. You can identify the narratives behind numbers, and you’re always looking for what’s next. Ability to work with conflicting priorities.

QUALIFICATIONS

Previous experience in a similar position/ business area

Previous experience gained in the FMCG sector, preferably within the brand, trade marketing or category management

High level of client service skills

Strong Business English knowledge, both verbal and written (another European Language would be an asset)

Strong analytical mind and excellent numerical skills

Strong communication & visualization skills – interested in storytelling techniques

Comfortable working in a digital-enabled environment

Ability to work independently and within a virtual environment

Knowledge of Microsoft Excel, PowerPoint

Strong organizational & interpersonal skills

Masters in Eco/math/Stats/Business or University degree or equivalent experience

#LI-RC1

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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