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Digital Specialist
4 meses atrás
Company Description
dentsu media
What good is an award-winning media strategy if not targeted to you?
At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but to also discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, programs and gaming. We bring a cohesive, cross-channel solution to increase performance for every brand we touch.
We develop strategic performance marketing ecosystems.
Paid search Paid social SEO Programmatic Commerce Affliate MarketingWe create and activate media partnerships and investments.
Media supply chain diversification Multicultural market research and activation Scalable media buying Micro-influence strategy and activationWe create media-led experiences.
Intelligent content Voice and assistant management Conversion rate optimization
Job Description
Define the Digital Marketing strategy: identification of objectives, definition of audiences, identification of channels and buying types, initial investment split, definition of Indicators (global and by channel), definition of value propositions, creative contexts and conception of the strategic approach. Presentations: ability to construct narratives based on concrete data, aimed at solving problems (good oral expression skills will be valued). Client Management: manage relationships with different teams and clients (national and international) and defining priorities. Validate tracking needs and set up the parameterization of campaigns and domains; Design format plan, creative guidance (value propositions + creative contexts), validation of requirements and approval of creative formats. Setup, implementation and structuring of campaigns on the different platforms: Google Ads (Paid Search, PMax, GDN, Discovery, Youtube), Paid Social, Display, Affiliation and other existing biddable platforms. Monitoring/optimization of digital marketing campaigns taking into account the defined Indicators and management of automated rules. Report the results generated by Digital Marketing actions with quantitative and qualitative data analysis identification of insights to improve the efficiency of campaigns + insights to support more transversal business/communication decisions. Creation and optimization of dashboards with aggregation of data from different sources (extraction, processing and presentation). Fit the digital strategy and the conclusions of the digital report into an integrated communications strategy, which may include additional offline media activity. Responsible for challenging projects for different national and global brands, with specific goals. Opportunity to work in a multifaceted team with experience in the different branches of digital marketing and the opportunity to work together with other units of the Dentsu group (Dentsu Creative and Merkle).You wil be reporting to the Digital Lead
Qualifications
3 years' experience implementing, monitoring, optimizing and reporting on Digital Marketing campaigns and solid knowledge of Analytics and attribution models. Understand and focus on clients' business/communication strategy and clear understanding of the definition and control of Indicators (Brand Awareness, Consideration and Conversion). Farsightedness in diagnosing the multi-sector market and ability to identify opportunities and barriers to accelerate clients' business growth in the short, medium and long term (all-funnel perspective). Critical-thinking, discipline, ability to organise, proactivity and team spirit. Experience using tools related to Digital Marketing ( Meta Business Manager, Google Ads, SA360, Google Campaign Manager, Sizmek, Weborama, Google Tag Manager, Google Data Studio, Datorama, PowerBI, Microsoft Office Excel, Microsoft Power Point, etc); Bachelor's Degree in Management and/or Marketing degree (preferred).
Additional Information
Benefits & Perks:
Agile work environment 22 days of holidays + 3 wellness days + Birthday day off Healthcare insurance for youInclusion & Diversity
We value the strength diversity brings to our business and are working to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community's race and gender equality campaigns. We are happy to discuss all approaches to working for all our roles – we can't promise we will offer you everything you want or need but we do promise to discuss it with you openly and honestly.
If you have any reasonable adjustment needs arising from a disability or medical condition to participate in the recruitment process, please discuss this with the recruiter who contacts you.
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