Hiring now Campaign Manager →

As a Campaign Manager, you will manage the procedure, implementation, tracking and measurement of marketing campaigns, and deliver regular reports of campaign results, including web analysis and evaluation of KPIs. You will maintain regular measurement of the ROI of campaigns and other KPIs, work with a budget while meeting deadlines across multiple projects, and intervene before things go off track.

We are open on the channel. Strong on Google Ads, strong on Meta & Social Ads, or strong on both: any of the three works, and what matters is that one of them is real rather than a line on a CV. You will plan and build campaigns for lead generation as well as for e-commerce, which means the judgement you need is about where a budget belongs and what it is being asked to do.

The mechanics have changed and the page should say so. Automated bidding and automated campaign types, Performance Max and Advantage+ among them, have absorbed most of the manual decisions, so the work has moved upstream: campaign architecture, the quality of the conversion signal you send, and knowing when automation is genuinely the right answer rather than the default. You will be part of an omnichannel digital team, all pushing towards the customer’s best results.

Key Responsibilities

• Campaign Planning: Plan online advertising strategies and develop and build campaigns, across the campaign types each platform makes available.
• Implementation: Get ready to start implementation from scratch on all these platforms, or to take over fully grown and vast accounts.
• Campaign Architecture: Decide how an account should be structured: what deserves its own campaign, where automation helps and where it quietly cannibalises other activity.
• Automation Orchestration: Run the automated layer deliberately: which automated campaign types are live, what signal and assets feed them, what is excluded or constrained, and how they sit alongside each other so they complement rather than compete for the same demand.
• Tracking & Measurement: Manage the tracking and measurement of campaigns, and keep the conversion setup sound, because automated bidding works from the signal it is given.
• Data Collection: Collect relevant data across platforms in order to permanently measure and optimise every campaign. We make data-based decisions every day.
• Reporting: Compile regular reports of campaign performance and results, including web analysis and evaluation of KPIs, written to explain what drove the result rather than to list what happened.
• Budget & Deadlines: Work with a budget while meeting deadlines for multiple projects, and intervene before things go off track.
• Creative Input: Brief and judge the assets that automated campaign types consume, since creative is now one of the few inputs still fully under our control.
• Client Partnership: Learn and use all the resources available to the client’s needs, working with the customer as a team and providing valuable inputs across the digital scope of your knowledge.
• Omnichannel Collaboration: Be part of an omnichannel digital team, all pushing forward toward the customer’s best results.
• Continuous Learning: Get ready and eager to learn what is coming in a digital fast-paced environment.

Technical & Platform Skills

• Experience: 2 to 4 years managing paid campaigns, in an agency or client-facing context. The seat is open across that range, and we adjust scope to the person rather than the other way around.
• Platform depth: Strong, hands-on command of Google Ads or Meta & Social Ads, for lead generation and for e-commerce, including the automated campaign types rather than manual structures alone. We are not asking for both; we are asking for one you genuinely know.
• Analytics stack: Deep knowledge of Google Analytics and Google Search Console, and of Merchant Center if e-commerce on Google is where you come from.
• Measurement: Working understanding of how conversion tracking is set up in GA4 and Google Ads, and of why it matters to an algorithm that bids on it.
• Strategic knowledge: Deep strategic knowledge translated and applied to different advertising platforms.
• Multi-tasking: Ability to multi-task effectively in a fast-paced environment, across several accounts at once.
• AI literacy: Literacy in Tech and AI subjects, and practical understanding of how LLMs and agents work: context, tools, memory, and why the same prompt can return different answers. Sophisticated use of AI platforms, both with efficiency and security.
• Languages: Fluency in English and Portuguese.

Behavioral Skills

• Data-Driven Mindset: You