Social Media Strategist

About Minga London Minga London is a fashion brand that doesn't compromise on creativity. We got our start selling tie-dyed tees in a local market, and today, we create bold clothing for free-spirited individuals. With over 800k followers on Instagram, we've built a community that values self-expression and individuality. At Minga, we bring love, care, and authenticity into everything we do, from our in-house designs to the manufacturing process. Our clothing is made to last—not just for a season, but for years. We ship worldwide via and you can also find us at ASOS, H&M, Urban Outfitters, Dolls Kill, and more. Role Overview We're looking for a highly creative and strategic Social Media Manager to own, execute, and grow Minga London's presence across all digital platforms. This role is not just about posting content, it's about storytelling, community-building, and shaping the brand's voice to keep it fresh, engaging, and unmistakably Minga. If you are passionate about trends, pop culture, and creating viral content, thrive in a fast-paced creative environment, and know how to balance strategy with bold execution, this role is for you. Key Responsibilities: Brand Visibility & Community Engagement Make the brand stand out by keeping it desirable, bold, and relevant across all social media channels. Execute daily posting and engagement strategies across Instagram, TikTok, Pinterest, YouTube, and Red Book. Lead community engagement by fostering meaningful interactions and conversations. Content Strategy & Creation Plan content needs and generate creative content ideas that resonate with Minga's audience. Identify and leverage viral content trends, including video styles, trending audios, and formats. Organize and plan social shoots to ensure high-quality, on-brand content. Develop and maintain Minga's social media calendar, aligning content with launches, campaigns, and key dates. Ensure all content reflects Minga's tone, identity, and brand consistency. Performance Tracking & Optimization Monitor key metrics to track performance and continuously optimize content. Experiment with new formats and content styles to refine and improve engagement. Analyze data and track what works, making real-time improvements to maximize reach and impact. Trend & Competitor Analysis Monitor competitors, emerging brands, and cultural shifts to ensure Minga stays ahead of the curve. Stay up to date with social media trends, best practices, and platform updates to maintain relevance. Paid & Influencer Marketing Support Oversee social ads and ensure content aligns with ad strategies. Collaborate with influencers, creators, and brand ambassadors to amplify reach and engagement. Requirements +3 years of experience managing social media and creating content for a brand. Proven track record of building social media engagement and growing online communities. Strong understanding of content strategy, audience engagement, and brand voice. Experience with video filming and editing, using tools such as Adobe Premiere Pro or Final Cut Pro. Familiarity with graphic design tools like Adobe Creative Suite (Photoshop, Illustrator). Excellent writing and communication skills, with the ability to create engaging and on-brand content. Ability to analyze performance data and apply insights to optimize strategy. Personal Traits Passionate about social media, trends, and emerging platforms. Creative, communicativec, innovative, and full of fresh ideas. Highly organized, detail-oriented, and able to manage multiple tasks simultaneously. Proactive problem-solver who thrives in a fast-paced environment. Team player with strong collaboration skills, but also able to work independently. Benefits 50% employee discount on all Minga London products. Hybrid working (2 days remote). Social team events and professional growth opportunities. Access to benefits programs, including health insurance, flexible time off, and employee wellness initiatives.