Head of Content

1 semana atrás

Oeiras, Lisboa, Portugal Acolad Tempo inteiro
Paço de Arcos, Lisbon, Portugal

  • Global Marketing & Pre-Sales
  • Fulltime
- ***
Description:
Content is our passion. And turning content into value, across languages and touchpoints, is our mission. As a global leader in content and language solutions, we address all of our customers' content-related needs, helping them engage with their markets, increase revenue, and drive process efficiencies through cutting-edge content solutions and technology. Represented by the brands Acolad, TextMaster and Ubiqus, the group is present in +25 countries and has a network of over 2,500 internal experts worldwide and +20,000 external linguists.

At Acolad, every position is key to our global growth: we know that we will only succeed if our people succeed.

Joining Acolad means a unique opportunity for professional development through a global, collaborative environment that promotes talent and creativity. We are continuously looking for new talent (like you) to support our mission to drive growth and innovation across some of the world's leading brands.

We are currently looking for a
Head of Content to join our team in Lisbon, Portugal This is a full-time, permanent role.


About the job


As part of the creative team, the Head of Content will be responsible for developing and executing content strategies that resonate with our worldwide audience.

You'll play a pivotal role in driving inbound marketing initiatives, optimizing SEO efforts, and creating compelling content for global campaigns.

As the Head of Content, you'll lead a team of talented content creators and a localization manager, ensuring that all content produced aligns with our brand voice in every language, resonates with our target markets, and drives engagement.


You'll join Acolad's
Global Marketing team of +30 in-house professionals, working closely with web & design, SEO & inbound, corporate communications, event marketing and field marketing teams.


This is a high visibility role that offers you the opportunity to work in an international team, while making a difference on business by helping to meet Acolad's revenue and conversion goals through outstanding content.


What You'll Be Doing

  • Develop and implement content strategies to support our global marketing objectives, ensuring alignment with our brand positioning and key buyer profiles.
  • Lead a team of content creators, providing guidance, feedback, and support to ensure the production of highquality and impactful content across various mediums, including written, visual and multimedia.
  • Manage and maintain an editorial calendar, coordinating content production timelines and ensuring timely delivery of content assets.
  • Oversee the localization and translation process for content in 11 languages, ensuring cultural appropriateness, accuracy, and consistency across different regions and markets.
  • Continuously analyze and evaluate content performance using relevant metrics and tools, making datadriven decisions to improve engagement, conversion rates, and overall content effectiveness.
  • Stay updated on industry trends, market insights, and emerging technologies to identify new opportunities for content innovation and keep our strategies ahead of the competition.

Exigences:

  • Bachelor's degree in marketing, communications, journalism, or a related field. A master's degree is a plus.
  • Proven experience (at least 5 years) in content marketing, preferably in an international context targeting global markets.
  • Strong understanding of inbound marketing principles, SEO best practices, and content optimization techniques.
  • Experience in leading and managing a team of content creators, with excellent coaching and mentoring abilities.
  • Exceptional written and verbal communication skills in English. Proficiency in additional languages is highly desirable.
  • Demonstrated ability to develop and implement successful content strategies that drive audience engagement, lead generation, and conversion.
  • Extensive knowledge of content creation across different formats, including written, visual, and multimedia, including briefing and/or collaborating with internal or external partners.
  • Proficient in using content management systems (CMS), SEO tools, and analytics platforms to track content performance and optimize strategies accordingly.

Avantages:

  • Global marketing team of 25+ experienced professionals to support you
  • Office in Oeiras, possibility of working remotely 2 days a week (hybrid working model)
  • An international environment that can be found within the marketing team itself
  • A true team spirit and a common goal: customer satisfaction
  • Local office team events every month
  • Fair compensation according to your profile and experience
  • Health insurance
  • Daily meal allowance

Location

  • Lisbon, Portugal (Hybrid)

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