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Marketing Consultant
3 meses atrás
General Information:
Country
- Portugal
State/Region - Lisbon
City - Lisbon
Team - Customer Operations and Retail
Seniority - Expert
Job Type - Permanent
Hire Type - Full-Time
Work Regimen - Hybrid
Posting Date - 02Mar2023
Expiration Date - 02Apr2023
Description and Requirements:
Marketing Consultant
We are looking for a person with a Marketing Consultant profile for Endesa's head office in Lisbon.
What is done in the Business Line and in the unit?
We are looking for a person with at least 3 years experience in customer loyalty and retention plans, preferably in the energy sector (electricity and gas), telecommunications or insurance.
What are you going to do?
Strategy, development and implementation of the area's loyalty and retention plans.
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Loyalty:
- Design and implementation of Loyalty Strategies, development of the Operating Model and Governance Model.
- Negotiation and creation of agreements with Partners to offer customers exclusive advantages.
- Design of actions to enhance their value and setting of KPIs.
- Definition of the Annual Multichannel Communications Plan for the dynamization of the tools and reduction of the Churn Rate.
- Execution of Marketing Campaigns with Target Audience segmentation.
- Review and monitoring of the correct implementation of actions, continuous improvement of KPIs.
- Support to online and offline marketing campaigns.
Retention:
- Customer segmentation by value.
- Analysis of churn rates.
- Definition of actions for the different groups at different times.
- Implementation in different channels.
- Monitoring of actions through analytics (KPIs), reports and dashboards, being able to detect possible improvements and implement them as quickly as possible.
- Management of external suppliers and coordination with other areas of Endesa.
- Identification of possible opportunities and improvements to achieve objectives.
- Ensuring the alignment of the projects and actions developed with the commercial objectives of the B2C Portugal segment.
- Supporting sales channels with specific actions.
What are we looking for in you?
It will be a prerequisite for the position that you have the following training and/or knowledge:
- Bachelor's Degree in Management/Business Administration/Economics/Marketing
- Ability to build longterm partnerships.
- Active and entrepreneurial attitude.
- Management by Objectives.
- Strong negotiation and communication skills.
- Knowledge of advanced data visualisation tools: QlikView, Tableau, PowerBI
- Knowledge of project management methodologies
- Advanced MS user (Word, Excel, Powerpoint, Outlook, Teams).
- CRM (Salesforce )
- Knowledge Networking; Use outofthe box thinking to develope and implement solutions; Strong Communication & negotiation skills; Solutions oriented; Strong strategic and data analysis skills; Curiosity and experimented mindset; Adapts well to and is energized by change.
- Data & Analytics.
- Fluent: Portuguese, English, Spanish.
- MBA, Postgraduate in Digital Marketing.
- Strong leadership skills to influence both internal and external stakeholders.
- Knowledge of advanced analytics / data science: database processing, SQL, machine learning,... Knowledge of RPA (robotic process automation) and experience in working with ICT.
- Knowledge of legislation related to the activity of selling energy and services. Especially General Data Protection Regulation (GDPR) and experience in working with the legal area.
- Experience in the energy sector (Electricity and Natural Gas).
Work experience
Minimum of 3 years experience in customer retention and loyalty plans.
Other information
It will be an asset:
Knowledge of Salesforce and Marketing cloud: basic knowledge of the tool and its possibilities. Operate it at a basic level.
Experience in building Journeys.
Great ability to work and work in a team.
Experience in loyalty and retention plans for at least 3 years.
Knowledge of the Portuguese market.
What do we offer?
- Employment contract:
We are committed to the development and stability of the people who work with us, so from the beginning we offer an indefinite employment contract.
- Salary:
At Endesa we have a salary structure, which is established in relation to the specific position and the person's professional career.
- Working hours:
We promote a new business approach focused on work-life balance for all our employees, which is based on the values of trust and responsibility.
Under this premise, you will have a flexible working day and, if the characterist