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Head of Strategy
1 semana atrás
Agency:
Reprise
Function:
Strategy
Location:
Lisboa, Portugal
Job Ref#:17477
- Description & Requirements
Position Summary
Procuramos Head of Strategy para integrar a nossa agência digital - Reprise - e apoiar o Digital Client Service Director em todas as áreas relacionadas com a estratégia digital dos clientes da agência (projetos, new business, formação, apresentações), sendo a tua principal função o desenvolvimento de estratégias a apresentar aos clientes, a sua adaptação, sempre que necessário, e a sua apresentação.
Key Responsibilities
Terás como principais responsabilidades:
- Participar na receção dos briefings dos clientes e desenvolver as estratégias mais adequadas, de acordo com os objetivos do cliente, incluindo a apresentação das mesmas aos clientes;
- Redefinir as estratégias originais, sempre que necessário;
- Ser o ponto de ligação com os diversos departamentos, nomeadamente, digital, branded content, insight, bem como com agências criativas e meios de comunicação, de forma a adaptar as necessidades/desafios/objetivos do cliente às estratégias globais de comunicação;
- Analisar as tendências do mercado e estar a par das novidades sobre os vários produtos/serviços, de forma a poder adaptar as propostas estratégicas e sugerir novas abordagens, com recomendações e projeções aos clientes;
- Apoiar nas formações internas, relacionadas com a área;
- Identificar, desenvolver e experimentar novas ideias /conceitos/ abordagens estratégicas, de forma a assegurar uma cultura de aprendizagem contínua;
- Participar na definição das estratégias para new business.
Desired Skills & Experience
Pretendemos alguém com:
- Formação superior ao nível da licenciatura;
- Mínimo de 4 anos de experiência profissional em funções semelhantes, nomeadamente, em planeamento de meios, estratégia e consumer insight, numa agência de meios, ou experiência em estratégia de digital em agência ou num departamento de marketing e/ou comunicação;
- Conhecimentos dos meios de offline e de digital;
- Fortes capacidades de comunicação, storytelling e apresentação;
- Conhecimentos sólidos das ferramentas Office, nomeadamente, Excel e PowerPoint;
- Conhecimentos em planeamento de projetos TV, rádio e digital, assim como experiência na venda e gestão de projetos especiais de conteúdo com os publishers/parceiros de media nacionais (preferencial);
- Experiência em gestão de projetos (preferencial);
- Proatividade, capacidade de análise crítica, organização, criatividade, capacidade de trabalhar sob pressão e com deadlines apertados, atenção ao detalhe e espírito de equipa;
- Fluência em inglês.
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