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Web Data Analyst

3 meses atrás

LindaaVelha, Lisboa, Portugal Nestle Tempo inteiro

Position Snapshot

Location:
Lisbon, Portugal

Company:
Nestlé Business Services

Full-time / Hybrid mode

Position Summary
The

Web Data Analyst will serve as SPOCs in terms of Data & Analytics for Markets and Central stakeholders in relation to digital power properties present in the Business Digital Ecosystem (websites and mobile apps). Working as a domain expert for web and mobile apps analytics - working on business and technical definitions of KPIs connected to web/mobile app users, their engagement, the definitions of conversions and the main core business objectives. Working with the Product Owners on identifying key opportunities for product improvements and verifying the effectiveness of introduced changes. Supporting the process of A/B testing features or campaigns with choosing the right metrics to optimize, setting up the tracking, analysis of the results and providing recommendations. Cooperating with Engineers on tracking specifications, making sure they're built according to our standards. Working with Data Engineers supporting other pillars on a daily basis to ensure data quality and goals alignment.

A day in the life of...

  • Execute website optimization process regarding to brief from Business/Market, build, explain and deliver reports according to goals with high agreed quality and First-TimeRight
  • Create and maintain Standard Operating Procedures and documentation
  • Create recommendations and insights based on agreed KPIs and business objectives
  • Create detailed guide for technical team who are responsible for implementing recommendations upon business approval
  • Cooperate between different team(Business/Market, technical agency, IBS team) to make sure that implementing necessary recommendations will be deliver on time and with high quality
  • Organize and run trainings with Nestlé internal and external third parties on selected topics
  • Support continuous data validation processes to assure data quality and accuracy

What will make you successful

  • University Degree ideally specialized in Marketing, Public Relations, and/or Computer Science, Maths or any other related fields
  • 2+ years of experience in Digital Technologies and Data & Analytics fields (focused in Website and Mobile Apps analytics)
  • Deep understanding of using data visualization tools (Google Data studio, Power BI), product analytics dashboarding is a plus.
  • Basic SQL knowledge
  • Deep knowledge of Google Analytics (Universal Analytics and GA4)
  • Project Management skills and knowledge of agile methodologies (Scrum, Kanban)
  • Knowledge of Google Optimize and experience doing A/B testing
  • Basic understanding of Google Tag Manager
  • Proven Web Analytics experience (previous projects and experience)
  • Excel advanced knowledge (analyze & structure data)
  • Basic understanding on how website data layer works in Drupal CMS
  • High mathematical/analytical skills
  • Understanding marketing processes
  • High communication skills and coordination of multiple stakeholders in complex and fast changing environments
  • Data warehouse and cloud solutions basic understanding (GCP, Big Query, Azure)
  • Would be a plus: Experience in SEO, Marketing in food industries, HTML, CSS. Ability to work with ticketing and workflow tool (Jira, SharePoint, Azure).