Country Commercial Manager

Why we will love you

• Passionate about the behaviours of the many people and the trends that influences them;
• Broad knowledge of IKEA concept, brand objectives, IKEA Culture & Values and vision.
• Motivated to drive business growth by creating a unique image for IKEA in the many peoples mind;
• Passionate about understanding and leading the local Life at Home and current Home Furnishing trends;
• Appreciate the mix of strategic thinking and turning marketing trends into practice;
• Motivated to work agile and being open to the change;
• Broad knowledge of IKEA concept, brand objectives, IKEA Culture & Values and vision.
• Knowledge of how to set direction, create and manage longterm plans, set budgets and goals, and follow up on KPIs.
• Key knowledge specific to each of the six Commercial functions.
• Knowledge of how to drive extraordinary growth, profitability and increase customer recruitment, conversion, engagement and lifetime value.
• Knowledge of creating a unique image for IKEA in the many people's mind and establish a significant and differentiated presence in the market that attracts and activates customers.
• Knowledge of IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure the creation of Commercial plan with a distinct brand identity.
• Good knowledge of IKEA sustainability policies.
• Knowledge of defining, assessing and influencing values and behaviors to create a cultural environment that is conducive for the coworkers, the business and other relevant stakeholders.
• Ability to understand the complexity of IKEA business and the role of Commercial, and it's functions, as an integrated part of the business.
• Strong documented leadership and managerial skills.
• Experience of change management, large scale transformations and handling people consequences.

A day in your life with us

• Is an active member of the Country Management team, taking a fully integrated crossfunctional view to secure the longterm business direction of the market and contributing business insight and functional expertise in order to secure the overall performance of the country
• Leads and contributes tothe country retail direction, country business plan process, and business transformation and change agenda, with the Country Management team.
• Leads the Commercial management team, and manages resources across the Commercial function (people and money), leading the prioritization, integration, and alignment of budget and initiatives with business plan and country Profit & Loss (P&L), in order to drive key goals/KPIs, including penetration, growth, brand perception, home furnishing interest and multichannel customer experience.
• Provides strategic direction, operational steering and stimulates innovative thinking and entrepreneurship to all six Commercial functions to ensure local relevance across range, content and messaging, driving a seamless and coherent customer experience across channels.
• Leads, coaches and develops a team of senior leaders in the six commercial functions, creating an open culture based on our values, in close cooperation with P&C.
• Secure interdependence and cooperation with all relevant functions and stakeholders, to secure integration and common focus.
• Ensure high quality execution of all People processes securing performing, competent and engaged coworkers.
• Secures competitive position of IKEA in a multichannel retail environment, in close cooperation with relevant stakeholders (e.g. CFF, Digital, Sustainability, Communications).
• Embrace the digital transformation in the market and be a digital ambassador in the function.
• Secure growth, low cost and sustainable profitability in accordance with our overall purpose, retail direction and our financial strategy
• Leverages the power of the brand, the home furnishing expertise and the uniqueness of the range to secure IKEA stands out as a reference and customer destination for its unique home furnishing experience.
• Actively engage with, and share the responsibility in, the delivery of the Ingka sustainability strategy to enable the ongoing transformation and growth of the IKEA business;
• Reviews performance and drives business decisions to meet yearly goals and secures performance excellence throughout the year (in cooperation with BNOF function).

Together as a team

We are the ones meeting our customers - in our stores, online, in our catalogue and beyond.

We have knowledge of the IKEA product range, local markets and customer needs and we constantly find new ways of making real connections with our customers to maximize sales and profitability.

Together with thousands of colleagues around the world we're a diverse team working for the continued global success of the IKEA Concept - a concept that helps millions of customers create a better everyday life

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