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Customer Experience Lead
1 semana atrás
Are you enthusiastic about improving the customer journey? Do you excel at implementing content strategies focused on achieving meaningful conversations? We are in search of a skilled Customer Experience Lead to join our team in Portugal. If you are eager to drive change by enhancing internal processes and boosting customer satisfaction, keep reading for a career that could transform your life.
Join Novo Nordisk and Influence the Future
The Role
As our Customer Experience Lead, your primary goal is to elevate the customer journey by understanding their preferences, crafting tailored messages for impactful interactions, and ensuring customer satisfaction. You will be involved in shaping content strategies, capturing and utilizing Voice of the Customer insights for personalized engagement throughout the customer experience. By selecting suitable channels and messages based on customer preferences, you will play a crucial role in strengthening our relationships and dialogues with healthcare professionals.
Your collaboration with Marketing, Sales, and Medical teams will be key in fostering positive interactions and building lasting connections.
Your main responsibilities will include:
- Assessing content through audits and analysis to identify areas for enhancement in content creation and operations. Implementing proper content tagging and gathering feedback to gain insights.
- Personalizing messages to address customer needs and pain points, creating a more relevant experience with healthcare professionals.
- Employing design thinking methods to understand customer behaviors and interests, working together to deliver experiences that meet these requirements.
- Identifying opportunities to optimize customer engagement strategies through data analysis, focusing on customer-centric approaches, tailored content, channel variety, and customer journey improvements.
- Providing recommendations and insights, aiming to create 'wow' moments and promptly sharing findings with clients.
In addition, you will assist Content Specialists within Marketing, Medical, and other departments, contributing actively to the development of the CiBEx Department.
Requirements
To excel in this role, we seek candidates with the following qualifications:
- At least 5 years of marketing experience, with a minimum of 3 years dedicated to Customer Experience, Multichannel/Digital Marketing, preferably in the pharmaceutical or FMCG industry.
- Experience in project and stakeholder management, thriving in a fast-paced, cross-functional setting.
- Familiarity with website analytics tools such as Adobe Analytics, Google Analytics, Power BI, and Salesforce ecosystem.
- Proficiency in both spoken and written Portuguese and English.
- Agile mindset, consistently seeking new ways to enhance business operations.
We are in search of an individual with strong data analysis and problem-solving skills, capable of synthesizing various data sources to draw meaningful connections. The ideal candidate will exhibit a solid commercial understanding, ideally stemming from a background in marketing or sales. Being a collaborative team player is essential, along with traits like proactivity, passion for innovation, curiosity, and excellent communication skills. We are looking for someone who is driven, flexible, and brings a positive 'can-do' attitude to the table.
About the Team
The Customer Experience Lead operates within the Commercial Innovation and Business Excellence (CiBEx) Unit at Novo Nordisk Portugal. This team is committed to fostering excellence and enhancing cross-functional collaboration to achieve superior customer engagement through our Future Frontline Customer Engagement Model.
The CiBEx Team encompasses domains like MultiChannel Customer Engagement, Customer Data Management, Commercial Excellence, and Customer Experience. We collaborate closely to drive top-notch customer engagement.
This department is on an exciting trajectory with numerous ongoing projects, offering ample opportunities for learning and skill development. By coming aboard, you'll have a unique chance to contribute to the evolution of an agile culture at Novo Nordisk.
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