Performance Marketing Manager

1 semana atrás


Lisboa, Lisboa, Portugal Zumub Tempo inteiro

We are seeking a highly skilled Performance Marketing Manager with expertise in Google and Meta Ads to optimize and expand our advertising campaigns.

This role requires a combination of technical, analytical, and creative skills to drive traffic, conversions, and return on ad spend (ROAS).


KEY RESPONSABILITIES:
Design and implement the performance marketing strategyGrow and develop the Performance TeamDesign, implement, and manage PPC campaigns on Google and Meta platformsContinuously A/B test ad creatives, landing pages, and audiences to improve volume/efficiencyMonitor and report on KPIs such as ROAS, CPA, CPCCollaborate with the content and design teams to develop- converting ad creativesAnalyse customer journey and conversion funnel to recommend strategies for retargetingProactively identify opportunities for campaign improvements and scalability

REQUERIMENTS:


Bachelor's degree in Business, Marketing or a related fieldMinimum 2 years of- on experience managing Google Ads and Meta (Facebook & Instagram) Ads campaigns.

Proficiency in Excel, Google Ads Editor, Google AnalyticsExceptional analytical and data interpretation skillsFluency in English, both written and spoken, is essential.

Strong knowledge of the- commerce customer journey and sales funnels#J-18808-Ljbffr

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