Country Manager Portugal

2 semanas atrás

Lisboa, Lisboa, Portugal Skillonnet Tempo inteiro

Company Description
We are SkillOnNet.

We are leading the gaming entertainment by providing our customers with the most entertaining and trustworthy experience possible, while also reinventing the gambling industry.

We are home to more than 30 well-known brands, including PlayOJO, DruckGluck, BacanaPlay, Genting, and many more.

We are committed to long-term development and sustainability, and we are trying to revolutionise our industry for the benefit of our players, ourselves, and the entertainment industry as a whole.

We are seeking to hire a Country Manager to help with organization expansion in Portugal.

We are looking for an experienced Country Manager who will form part of the Management Team to be responsible for managing all activity related to the Portuguese market and act as a leader and mentor of our global strategy on a daily basis.

Leading product and commercial initiatives, the Country Manager will also work across all teams in the organisation

Your Responsibilities

  • Working with the internal marketing team, the internal design studio, and external advertising agencies (as required) to lead the development and execution of all relevant ATL and digital marketing campaigns assets, based on the approved yearly marketing communications strategy including all relevant testing and optimization.
  • ATL activity is currently defined as TV, radio, sponsorships, out of home, DM/door drop advertising plus other offline channels as defined by the evolution of the yearly media strategy
  • Specifically, this will include the following:
  • Writing ad hoc tactical and strategic agency briefs for all required ATL and digital campaigns across casino and bingo
  • Manage agency briefing and overall creative development process from briefing to ad production, ensuring all ads are delivered on time, to brief and on budget approved by all the relevant internal stakeholders
  • Work with retained media and creative agency to manage all supporting marketing admin, such as estimating/invoicing, monthly rotation plans, usage negotiations etc.
  • Monitor the earned media strategies of competing online casinos/sports betting companies (and other verticals) to define best practice and use that insight to drive ongoing strategy improvements
  • Work with JV partner to leverage crossselling opportunities with their landbased bingo& electronic casino games halls. Develop an omnichannel strategy and implement an onsite marketing acquisition plan.
  • Ongoing reporting of marketing campaigns' performance and optimization.
  • Through adequate management of the yearly marketing budget meet monthly, quarterly and yearly business KPIs e.g new depositing players, CPAs, channels' ROI.
  • Provide leadership and direction to cross functional teams while working with other Regional Directors/Manager, Product/Business Owners and cross departments to capture and optimize synergies
  • Manage Market annual budget planning and assist with quarterly business reviews and revenue forecasting
  • Establish additional market led operational processes, reporting and analytical requirements

What we are looking for:

  • 35 years' experience in developing marketing strategies and campaign management either agency or client side. Track record in launching new brands to the market is an advantage.
  • Successful track record working in the gambling industry or a similar digital led high volume transactional industry.
  • Specific experience managing Advertising, DM and media agencies
  • Thorough understanding of the local media landscape including relationships with media owners and publishers.
  • Hands on creative development experience
  • Previous experience working in regulated industry with strict advertising codes sand regulatory pressure is an advantage
  • Ability to think both creatively and strategically.
  • Strong understanding of Portuguese demographics, culture, and media consumer
  • Teamworking skills the ability to build relationships internally and externally. Experience working with internal and external agencies and business partners.
  • Confident, with strong initiative and ability to multitask and deliver on time and on budget with mínimal supervision
  • Excellent analytical skills, written and verbal communication, Excel and PowerPoint presentation skills. Solid attention to detail

What's in it for YOU?

  • Excellent work environment
  • Attractive salary package
  • A chance to advance professionally inside one of the world's largest iGaming organisations.

What it's like to work at SkillOnNet
SkillOnNet believes that people come first, and our "family-oriented" global culture is what drives us. We care about our employees and make certain that they have access to the most relevant and helpful tools, benefits

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