Head of Performance Marketing

1 semana atrás

Lisboa, Lisboa, Portugal FRVR Tempo inteiro

About FRVR


FRVR is a growth stage games platform and publishing company building an expansive, cross-channel ecosystem that connects billions through amazing games instantly.

FRVR's proprietary technology and global reach represent a sea change for players and game developers.

By democratising game distribution & discovery, eliminating downloads, and providing game makers of any size with robust development and live game operating tools, FRVR reduces cost and eliminates friction for creators while connecting them with billions of players worldwide.

Founded & led by seasoned entrepreneurs and game-makers and backed by leading investors, FRVR has seen explosive growth. FRVR games have been downloaded 2 billion times.

Through partnerships with companies including Facebook, Samsung, Snap, and TikTok, the company currently supports a growing player base of 2 million daily active players across an ever-expanding portfolio of games.


FRVR seeks passionate game-makers, technologists, data ninjas, product, and business leaders at all levels to join an incredible team and empower creators to serve their players better anywhere, on any device.


Intro


As the Head of User Acquisition at FRVR, you will play a pivotal role in driving the growth of all our owned and partnered games.

You will be responsible for developing and executing comprehensive user acquisition strategies to attract and retain high-quality users across various channels, with a Facebook Instant primary focus on non-standard media.

Reporting directly to the Founder and Director of Channels, you will be a key stakeholder in shaping the company's growth strategy as we reach the following billion people, and prove that billion-dollar mobile games can live beyond the app stores.


Challenges & Responsibilities

  • Craft and execute a strategic user acquisition plan to fuel exponential growth, engagement, and revenue for FRVR's captivating game portfolio.
  • Lead and amplify user acquisition efforts across both traditional and innovative channels, collaborating closely with internal stakeholders to drive scalable processes.
  • Leverage data analysis to uncover trends, insights, and optimization opportunities, guiding the enhancement of macro and micro metrics.
  • Set and exceed targets and investment levels for user acquisition across diverse games, campaigns, and channels.
  • Collaborate with Analytics, producers, and game development stakeholders to ensure clear data interpretation and integration of user acquisitiondriven features.
  • Strategize, monitor, and optimize user acquisition budgets for maximum impact.
  • Stay at the forefront of industry trends, emerging platforms, and cuttingedge user acquisition practices to foster innovation and gain a competitive edge.
  • Deliver regular reports and presentations to senior management, showcasing the performance and effectiveness of user acquisition initiatives.

We are looking for someone with:

  • Bachelor's degree or equivalent in a relevant field (e.g., Marketing, Mathematics).
  • Minimum 5 years of experience in user acquisition, digital marketing, or growth marketing, preferably in the thrilling gaming industry.
  • Proven track record of developing and executing user acquisition strategies that have propelled remarkable user growth and revenue (think 6+ figure budgets).
  • Strong analytical skills to conquer complex data sets, uncover actionable insights, and make datadriven decisions.
  • Proficient in wielding the power of user acquisition tools, platforms, and analytics tools (e.g., Facebook Ads Manager, Google Ads, Appsflyer, Adjust, and more).
  • Strong leadership qualities that inspire and mentor colleagues within your team and those working closely with UA.

If you also have these experiences, it will be a bonus:

  • Experience in igniting ads in Facebook Instant.
  • A liking for the Gaming Industry.
  • You're a gamer yourself.

What else you should know (Perks):

  • Permanent work contract
  • 30 vacation days
  • Workplace Allowance of 250€ per year
  • Personal Training Budget of 600€ per year
  • Remote working setup ‍
  • You will be a part of a fun & playful working culture
  • After 3 years with FRVR, you can take your own Mini-Sabbatical: 1 extra month vacation + 2500€ budget

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