Brand Manager
Há 1 mês
Empresa na área do sector da indústria alimentar, situada em Vagos pretende admitir Brand Manager, para integrar a Direcção de Marketing.
Perfil:
- Formação superior em Comunicação, Marketing ou Gestão;
- Especialização em Marketing Digital (preferencial)
- Domínio de ferramentas de análise de métricas de gestão e marketing
- Experiência mínima de 3 anos em funções semelhantes;
- Fluente em Inglês (Obrigatório);
- Perfil dinâmico, adaptável e perseverante;
Funções:
- Definir, planear e monitorizar o plano de comunicação da marca incluindo a gestão da estratégia de redes sociais da marca.
- Definir e planear a produção de conteúdo de marca, nomeadamente, produções fotográficas e de vídeo.
- Gerir e adaptar os materiais de comunicação da marca de ATL e BTL
- Gestão e coordenação da ativação de marca em eventos onde a marca está presente.
- Análise de dados de mercado e da categoria assim como vendas com identificação de oportunidades de desenvolvimento de negócio
- Apoiar a gestão do portfolio da marca
- Apoiar a gestão da presença e comunicação institucional da empresa
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