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Brand Manager

3 meses atrás

Lisboa, Lisboa, Portugal PORTUGÁLIA RESTAURAÇÃO S.A. Tempo inteiro
O Grupo Portugália Restauração está a reforçar a sua Equipa


Estamos no mercado português desde 1925 e todos os dias ficamos mais jovens e mais dinâmicos porque aprendemos com os nossos clientes e com as nossas equipas.

Equipas disponíveis, motivadas, profissionais e altamente focadas, nas quais pode fazer a diferença.

Afinal, não é por acaso que somos reconhecidamente um ícone da restauração portuguesa e uma das mais bem-sucedidas cadeias de restauração nacional.

Neste momento, procuramos pessoas com o perfil certo para abraçar um desafio como Brand Manager.

Perfil pretendido:

  • Experiência profissional de 3 a 5 anos;
  • Licenciatura ou Mestrado em Gestão, Marketing ou similares;
  • Assertividade e foco em resultados;
  • Capacidade analítica para ajustar as estratégias sempre que necessário;
  • Experiência de trabalho com equipas multidisciplinares e operacionais;
  • Experiência de trabalho com parceiros externos, tais como agências criativas, de meios ou relações públicas, entre outros;
  • Know-how digital e experiência de trabalho com Marketing Digital e Social Media.

Responsabilidades da função:

  • Elaborar Planos Estratégicos de Marketing, alinhados com os objetivos gerais da marca;
  • Delinear estratégias de marca em ativações e elementos de Ponto de Venda, garantindo coerência na execução entre diferentes insígnias;
  • Realizar benchmarks para conhecer as tendências, necessidades do consumidor, comportamento da concorrência e oportunidades de crescimento;
  • Identificar segmentos de mercado e definir o público-alvo para direcionar as campanhas de marketing de forma eficaz;
  • Garantir e manter a identidade da marca, de forma consistente em todos os canais de comunicação;
  • Delinear campanhas promocionais para aumentar a visibilidade da marca e impulsionar as vendas;
  • Supervisionar e monitorizar as estratégias de marketing online, incluindo redes sociais, marketing de conteúdo, SEO (otimização para mecanismos de busca), entre outros;
  • Avaliar o desempenho das vendas, campanhas de marketing e principais KPIs de forma a extrair insights e ajustar estratégias conforme necessário;
  • Trabalhar em constante colaboração com outros departamentos, como o Comercial, Equipas de Loja e Direção de Operações, para o desenvolvimento eficaz das campanhas, garantido que todas as equipas estão a comunicar de forma integrada;
  • Garantir que todas as iniciativas de marketing estão em conformidade com as regulamentações legais e padrões éticos;
  • Identificar novos canais que permitam acrescentar negócio e alargar a área de intervenção do Grupo Portugália (como é o caso dos eventos e delivery);
  • Apoio no desenvolvimento do pipeline de inovação e decisões de pricing;
  • Apoio e Gestão do plano de Public Relations em dimensões como assessoria de imprensa, eventos e ativações e marketing de influência/ criação de conteúdos.

Oferta:

  • Contrato de trabalho sem termo, com integração nos quadros da empresa após decorrido o período experimental;
  • Integração no maior grupo de restauração tradicional português;
  • Oportunidades de progressão de carreira;
  • Seguro de saúde e outros benefícios.
Se considera que o seu perfil corresponde ao descrito, envie-nos o seu CV atualizado com fotografia para
@ com a referência:
Brand Manager – Grupo Portugália