Global Brand Development Manager
2 semanas atrás
About the RRP Brand Manager Role
Position Purpose:
The RRP Brand Manager is responsible for overseeing and executing the development of projects aligned with Category objectives, ensuring cost-effectiveness and high-quality deliveries, and securing compliance with Legal, CA&C, and JTI policies. This role requires the ability to propose, design, and roll out programs in assigned markets, identifying growth opportunities and providing relevant recommendations to Marketing Managers. The Brand Manager must design and execute local marketing plans in line with global strategies and priorities, oversee visual identity and communication, and lead the creation and execution of multi-channel marketing and communication campaigns.
Responsibilities:
- Develop, coordinate, supervise, and monitor the execution of assigned projects on time and budget, ensuring compliance with JTI guidelines and internal processes (AMS, PLM, Cycle Plan Meetings, etc.) and Legal and CA&C framework requirements.
- Establish KPIs for assigned programs, coordinating and sharing analysis with Marketing Managers, and continuously monitoring market trends and consumer dynamics.
- Coordinate, supervise, and manage allocated budgets, ensuring maximum ROI for each activity/project and allocating funds according to guidelines.
- Establish fluid communication with Sales Teams in all markets (Spain, Canaries, and Portugal), working closely with Sales Support and Field Force to incorporate commercial acumen into activation initiatives.
- Motivate and guide professional development of team members reporting directly and indirectly, optimizing workloads and prompting Team Development and project execution.
- Collaborate in the preparation of SPC, Pre-ASP, and Operational Plan presentations, setting guidelines and direction with Brand Leads.
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