Brand Manager

3 semanas atrás

Lisboa, Lisboa, Portugal Michael Page Tempo inteiro

Our client is a leading player in the fast-moving consumer goods (FMCG) sector, committed to delivering high-quality products that meet the evolving needs of consumers. Their portfolio includes some of the most recognized and trusted brands in the market. We are looking for a dynamic and strategic Brand Manager to join the team and drive the growth of their key brands.

Client Details

Our client is a leading player in the fast-moving consumer goods (FMCG) sector, committed to delivering high-quality products that meet the evolving needs of consumers. Their portfolio includes some of the most recognized and trusted brands in the market. We are looking for a dynamic and strategic Brand Manager to join the team and drive the growth of their key brands.

Description

  • Brand Strategy Development: Develop and implement comprehensive brand strategies to achieve business objectives, including brand positioning, target audience identification, and value proposition.

  • Market Analysis: Conduct thorough market research to understand consumer insights, market trends, and competitive dynamics. Use these insights to inform strategic decisions.

  • Product Development: Work closely with the product development team to identify opportunities for new product innovations and enhancements. Ensure new products align with brand strategy and consumer needs.

  • Marketing Campaigns: Plan and execute 360-degree marketing campaigns, including ATL (Above the Line), BTL (Below the Line), and digital marketing initiatives. Monitor campaign performance and optimize for maximum impact.

  • Budget Management: Develop and manage the brand marketing budget. Ensure effective allocation of resources to achieve the best return on investment (ROI).

  • Brand Communication: Oversee the creation and execution of all brand communication materials, including advertising, packaging, and point-of-sale materials. Maintain consistent brand messaging across all channels.

  • Sales Support: Collaborate with the sales team to develop trade marketing strategies and promotional activities that drive brand visibility and sales growth.

  • Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, including advertising agencies, media partners, and suppliers.

  • Performance Tracking: Set key performance indicators (KPIs) and use data analytics to measure the effectiveness of brand activities. Provide regular reports and recommendations for continuous improvement.

  • Brand Health: Monitor and manage brand health metrics, including brand awareness, preference, and loyalty. Implement strategies to enhance brand equity.

    Profile

    Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
    Minimum of 3-5 years of experience in brand management within the FMCG sector.
    Strong analytical skills with the ability to interpret market data and consumer insights.
    Excellent communication and interpersonal skills.
    Proven ability to develop and execute successful marketing campaigns.
    Strong project management skills with the ability to manage multiple projects simultaneously.
    Creative thinking and problem-solving abilities.
    Proficiency in digital marketing tools and techniques.
    Strategic mindset with a results-oriented approach.
    Ability to work collaboratively in a cross-functional team environment.
    High level of creativity and innovation.
    Strong leadership and decision-making skills.

    Job Offer

    Competitive salary and benefits package.
    Opportunity to work with a talented and dynamic team.
    Career growth and development opportunities.
    A vibrant and inclusive workplace culture.

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