Lead MarTech Consultant

Job Description We Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world‑class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu’s legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We’ve been named a global “Leader” by top industry analyst firms in categories as wide‑ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. Job Details We are looking for those who are not afraid of exposure to projects for top global players, working with the leading marketing automation platform, using the best practices of digital marketing and the newest technologies in a fast‑growing environment. In this Lead role, you will carry greater responsibility for project ownership and delivery, with a strong expectation of independence and self‑sufficiency. You will report to the Marketing Services Manager. This role can be performed from our locations within the Czech Republic or Serbia. We have a hybrid workplace. Key Responsibilities You will work on projects to implement the Salesforce Marketing Cloud platform for our clients You will build, test, execute and optimise customer journeys and marketing campaigns You will work with customer data to create segments and data models that meet client requirements You will create content personalisation using simple scripting language (AMPscript) You will automate processes within the Salesforce Marketing Cloud You will advise and consult our clients how to get the best out of the platform You will conduct workshops with project partners Ideal Candidate Have fluent English language skills, spoken and written (Czech language is not required) Have 4+ years of experience working with Salesforce Marketing Cloud Additional knowledge of SAP Marketing Cloud, Braze, or Adobe Experience Platform are also relevant Have deep knowledge of HTML, CSS, and SQL Are a team player with a friendly attitude Are ready to accept new challenges and not looking for routine work Are used to communicating technical aspects to internal and client teams Are familiar with the following concepts: Digital Marketing, Email Marketing, IP warm‑up, Audience Segmentation, Omnichannel Customer Journeys, Data Modelling It will be great if you also know JavaScript, and have experience working with APIs and Postman An interest in or experience with Marketing Cloud Personalisation (MCP) (Interaction Studio) or Data Cloud are big plusses Why choose Merkle? Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real‑world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients. Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions. Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem‑solving. Together, we work on impactful international projects, making meaningful connections every step of the way. What’s in It for You? Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale. Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options. Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where every team member’s unique perspective is valued, and everyone is welcome. Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi‑cultural environment that fosters creativity and innovation. Innovation-Driven Work: Contribute to projects that are reshaping industries and driving transformation with next‑generation technologies and strategies. Purpose-Driven Culture: Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact. Growth Opportunities: Expand your skills through training, mentorship, and data‑driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach. Many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiter. Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together. At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: “To be at the forefront of people‑centered transformations that shape society.” We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role‑specific requirements, ensuring a workplace free from discrimination and harassment. Location Prague Brand Merkle Time Type Full time Contract Type Permanent #J-18808-Ljbffr