Chief Marketing Officer
4 semanas atrás
Title: CMO
Department: Marketing
Location: Fully remote
Contract: Permanent or Full-time Contractor
About CoinPoker Welcome to CoinPoker, the revolutionary crypto-poker platform where cutting-edge blockchain technology meets the exhilarating world of online poker. At CoinPoker, we are transforming the poker experience with fast, secure, and transparent gameplay. Join our community of poker enthusiasts and be part of the future of online gaming with CoinPoker, where your skills and passion for poker can truly shine in a decentralised and dynamic environment.
The role: As the Chief Marketing Officer (CMO), you will be responsible for developing and executing marketing strategies to drive customer acquisition, retention, and revenue growth within the poker vertical. You will build and lead a team of marketing professionals to create compelling campaigns, engage with our target audience, and enhance our brand presence in the highly competitive poker market.
Responsibilities: Create and implement a comprehensive acquisition strategy to drive customer growth and revenue generation. Define target customer segments, identify acquisition channels, and set acquisition goals aligned with business objectives. Lead the planning, execution, and optimization of multi-channel marketing campaigns to acquire new customers. Utilize a mix of digital channels (e.g., paid search, social media, display advertising), offline tactics, and influencer partnerships, to drive player engagement and acquisition. Conduct market research and competitive analysis to identify market trends, player preferences, and opportunities for growth within the poker industry. Use insights to inform marketing strategies and product development efforts. Track and analyze key performance indicators (KPIs) related to player acquisition, engagement, and revenue generation. Continuously optimize marketing campaigns and tactics to improve ROI and achieve business objectives. Collaborate closely with product development, operations to ensure alignment between marketing efforts and overall business strategies. Provide marketing insights and support for new product launches and initiatives. Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities. Foster a culture of creativity, innovation, and accountability within the marketing organization. Requirements: More than 6 years in marketing leadership roles within iGaming/Web3 industry, focus on poker is a must for this role. Proven track record of designing and executing successful acquisition campaigns across multiple channels. Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. Strong leadership and management skills, with experience leading and developing high-performing teams. Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels. Strategic thinker with a results-oriented mindset and a passion for driving business growth through marketing. Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions.
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