Analytics Expert

4 semanas atrás


Lisboa, Portugal Vodafone Tempo inteiro

What you'll doCustomer Characterization and Segmentation: Utilizing customer data, the AI-Driven marketing team can better define and understand customer profiles to fine-tune the offers extended to themPEGA Variables Creation and Maintenance: The marketing team defines and tests customer data variables for PEGA, which is used as the decision-making engine for each customerA/B Testing and Personalisation Results and Recommendations: The marketing team evaluates communication strategies and campaign successAudience Monitoring and Channels Performance Evaluation: The marketing team is also responsible to guarantee all client data is consistent and that 100% of Vodafone clients are addressed either by commercial campaigns or legal communicationsPEGA Data Monitoring: The AI marketing team is responsible for monitoring the data quality registered on PEGA data models, as feedback sent by channels or other properties required by the AoM ecosystem best practicesCampaigns data modelsCustomer data mart used by PEGACampaigns data analyses with insights/recommendationsCampaigns addressable bases.Who you areDegree in Math, Engineering, Management or EconomyEnglish and Portuguese fluencyDatabases (SQL and/or Google Big Query)Visualization Tools (QlikSense and/or Looker Studio preferential)Data Analytics and InsightsData ModellingData VisualizationTelecommunications businessAgile Fluent in English.What's in it for you



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