Senior Product Marketing Manager

Description Who is Defined.ai? Well, from a technical point of view, we leverage the power of a global crowd to provide some of the world's biggest companies with the high-quality data they need to power their artificial intelligence. We're instrumental to the progression and development of artificial intelligence and we couldn't be prouder or more inspired to be involved in an industry that is changing the world.
From a personal point of view, we're a group of big thinkers, high achievers and creative problem solvers. We bond over our shared love of software engineering, data science, and strong coffee. We like online gaming, running marathons, and team drinks. We celebrate authenticity and diversity and we're invested in what we do. Our mission? World domination, obviously About our Senior Product Marketing Manager The Senior Product Marketing Manager is responsible for translating complex technical details into compelling stories that resonate with our customers.
You will be in charge for driving the success of our products and solutions in the market, through a mix of activities such as conducting market research, developing marketing and branding strategies, and tailoring product messaging to different stages of the customer journey and to different buying-personas.
The role requires exceptional interpersonal and communication skills and technical expertise. You will work closely with leaders in different departments, including sales managers, product managers and customer/account managers. You will be reporting to the Head of Marketing. Your main responsibilities are: Drive customer facing and sales facing messaging and positioning. Run Market research to grasp the evolving needs of our customers, the trends shaping the industry, and how our competitors are moving. Craft and execute campaigns and leverage organic channels to reach our customers and help grow their understanding. Be the architect of persuasive and informative content that spans presentations, datasheets, and engaging website content. We want our sales team to feel empowered and equipped with the best tools to showcase our product offers. Develop audience-specific messaging and go-to-market materials. Communicate effectively across Sales, Product and Development teams to understand their requirements and deliver top-quality content to support new customer acquisition and existing customer retention/expansion. Collaborate with internal and external teams to create compelling marketing materials, including co-branded materials, case studies, whitepapers, videos, and presentations showcasing product value. Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule. Work at both the strategic and tactical level. Define, own and execute service launch plan and content plan; execute top down and bottom-up (product-led) developer growth strategies. Define business metrics, measurement plan, and testing plan for related campaigns. Test and refine new marketing approaches and channels to reach and engage key audiences.
The key technical and soft skills required for a Senior Product Marketing Manager include: Extensive Marketing Experience: Proven success in a product marketing manager role and extensive knowledge of a company's products and services. Market Research and Analysis: Ability to conduct market research, analyse competitor behaviour, and identify market trends to inform marketing and product decisions. Strategic Thinking: Capability to develop marketing and branding strategies, identify new opportunities, and integrate emerging solutions and technological advancements in new products, Interpersonal and Communication Skills: Excellent communication skills for collaborating with various teams, strong leadership skills, and the ability to establish targeted customer and industry partnership networks. Analytical Mindset: Data-driven mindset for informing product and marketing decisions with insights into customer behaviour. Customer Focus: Ability to develop strong customer relations, understand consumer behaviour, and translate customer needs into marketing strategies. Leadership and Strategic Planning: Strong leadership, strategic thinking, and the ability to drive the success of products in the market through go-to-market planning and differentiated product messaging.
Requirements: 5+ years of work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting. At least 3+ years specifically in marketing or go-to-market experience. Bachelor's degree in marketing, Business, or related field; MBA preferred. Fluent in English. Experience using data and metrics to drive improvements. Experience with Excel or Tableau, and other Product Marketing Tools. Experience leading go-to-market for consumer software or hardware product launches Experience with Product Marketing Tools focused on User Behaviour and Feedback, Content Curation.
These skills are essential for effectively driving the success of products in the market and increasing competitiveness and market share.
Benefits You spend a lot of your time at work, so it should be challenging, fun and interesting. At Defined.ai it will be all of those things and more. Here's what we offer:
Flexible working schedule and hybrid model. We know comfort can boost creativity and performance, so you can manage your schedule and work both from one of our modern office spaces or home. Excellent career development opportunities in a high growth company. With us, you can accomplish your career goals and follow a well-described career path with the support of your supervisor. Culture of feedback and continuous improvement. AI is a fast-paced area, so we keep track of tech trends, and we always ask for feedback. An international and diverse team. We have more than 30 nationalities at our 4 locations, and we provide language classes. Continuous training opportunities. You can choose from many options: leveraging hand-on workshops, unlimited access to Udemy and formal development opportunities. We love to have fun together. We joke a lot, and we can't imagine work without fun activities – we already surfed, raced carts and played soccer together. About Us Defined.ai offers a platform with multiple data delivery options that leverages machine learning technology and human intelligence to deliver quality-guaranteed training data for AI systems. The platform offers self-service and fully customizable solutions that deliver high-quality project-specific training data, enabling AI products reach market quicker. It is this business model that has allowed Defined.ai to raise a total of $63.6M in funding over 4 rounds. Our value proposition is quality, privacy, speed and scale, covering more than 50 different languages. With strong expertise in speech and natural language processing technologies, we have been serving AI companies and Fortune 500 companies since day one. Defined.ai was founded in Seattle and has offices in Lisbon and Porto.
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