Customer Data Analyst

3 meses atrás

Porto, Portugal Adecco Recruitment Tempo inteiro

Descrição da Função
At Adecco recruitment we are looking for Marketing Analysts to be part of a new project in Porto. You will have the oportunity to be part of one of the largest transportation companies in the world.
The challenge Analyze Customer Data Collect, analyze, and interpret customer data from various sources (e.g., CRM systems, web analytics, social media) using tools like SAS, Alteryx, and Databricks to identify trends, behaviors, and insights that drive engagement strategies.  Develop Audience Segmentation Create and manage detailed audience segments based on customer data, using platforms such as Relay42 to tailor marketing strategies and campaigns to specific customer groups.  Support Marketing Automation Develop and manage data-driven marketing automation strategies, including segmentation, lead scoring, and personalized campaigns, to enhance customer engagement and conversion rates.  Create and Maintain Dashboards Design and maintain dashboards and reports that provide actionable insights into customer engagement metrics, campaign performance, and overall marketing effectiveness, utilizing visualization tools and data platforms.  Monitor and Optimize Campaign Performance Track and analyze the performance of marketing automation campaigns, including those run through Relay42, providing insights and recommendations for optimization based on data analysis using SAS, Alteryx, and Databricks Your Skillset Expertise in Data Analysis Tools Proficiency in data analysis tools and platforms such as SAS, Alteryx, Databricks, SQL, Excel, and data visualization tools like Tableau or Power BI to analyze and present data.  Experience with Marketing Automation Platforms Knowledge of marketing automation tools such as Relay42, HubSpot, Marketo, or Salesforce Marketing Cloud, including experience with setting up and managing automated workflows and campaigns.  Audience Creation and Management Experience in creating and managing audience segments, leveraging data-driven insights to inform targeted marketing strategies and improve engagement.  Strong Analytical Skills Ability to interpret complex data sets, identify patterns, and provide actionable insights that drive customer engagement and marketing effectiveness.  Communication and Reporting Excellent skills in creating clear, concise reports and presentations to communicate findings and recommendations to both technical and non-technical stakeholders. Excellent interpersonal & communication skills with the ability to interact effectively throughout various functional groups and hierarchical levels Excellent knowledge of English is a must (working language)

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