Professional Activation Specialist
Há 1 mês
Professional Activation Specialist
This position reports into Group Brand Activation Manager Selfcare & Professional and is based in Portugal.
Brands in scope: all the consumer healthcare brands involved in the professional activation strategy (OTC such as Nicorette, Imodium, Kompensan; Skin Health – Neutrogena, Aveeno and Essential Health – Listerine)
Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you Join us in shaping our future–and yours.
What will you do
The Professional Activation Specialist will contribute to the growth of the business through a profound knowledge of our patient and prescribers (doctors and pharmacists) and market dynamics. Propose and implement the professional programs of the consumer health division contributing to building strong brand awareness across and driving brand recommendations.
Key Responsibilities
Prescribers and Consumer understanding – Getting insights (external & internal) according to existing tools and methodologies, and transform it into actions that generate growth for our brands with our customers – doctors and pharmacists; Develop strong trust relationships with HCP's KOL's, being present in congresses, advisory boards, etc but also by visiting with the Professional Team.
Professional Business Plan Implementation – Support the brand teams on the definition of the professional marketing strategy and activities; Implement the Professional Strategy with the Professional Team Supervisor; define the priorities per cycle and per type of prescriber; define and develop the professional training materials to be used each cycle; Create and maintain the digital Sales Folder; define the congress Strategy and guarantee the participation of Kenvue (materials, samples,…); propose and implement the Omnichannel Strategy for the Professional Plan (digital marketing; professional print,…).
Connect with cluster and regional teams - Be part of the Professional Squad leveraging the Portuguese indicatives, proposing new ideas, sharing local insights, and taking the regional and cluster benchmarks to drive synergies, scale best practices and optimize plans. Monitor and track KPIs according to specialties and brand mix.
Working closely with AGILE cross-department teams that exist in the following processes:
Professional Activations & Events (congresses for example)
Engage with KOL's
New Product Launch
Professional Sales Meetings
Other processes and activities that require multi-function task forces (HCC processes)
Special focus on working with: Professional Sales Team, Cluster Professional Marketing and Medical Affairs | Regulatory
Brand reviews and Sales meetings – Responsible for presenting results and activities, priorities, and available tools.
Finance responsibilities – Budget control, cost efficiency analysis, invoicing control.
Health & Safety – Guarantee the full compliance with all health and safety internal guidelines, policies, and procedures.
What we are looking for
Required Qualifications
Degree in Pharmacy or other medical science.
Post-graduate education, or equivalent, in health care markets and/or business administration is desirable.
3+ years experience in similar functions.
Experience working with Doctors (e.g., clinical sessions, advisory boards, congresses, others) and with Detailing teams.
Development of detailing/scientific materials, and omnichannel campaigns.
Experience in leading professional strategy definition and execution.
Market data analyses from providers like HMR, IQVIA is a plus.
MS Office (Word, Excel, PowerPoint, Outlook, Teams).
Proficiency in Portuguese and English – Verbal and Written Communication.
Skillset & Attitudes
Interpersonal communication skills.
Passion for science | Strong scientific skills.
Results oriented | Sense of urgency.
Strategic thinking.
Agile mindset and collaborative team player.
Ability to work cross-functionally and lead through influence.
Innovative and problem-solving oriented.
Analytical skills.
Financial knowledge.
What's in it for you
Competitive Benefit Package.
Health insurance.
Life insurance.
Pension Plan.
Flexible work policy.
Learning & Development Opportunities.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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