Cmo - Chief Marketing Officer

3 semanas atrás


Lisboa, Portugal Buscojobs Portugal Tempo inteiro

.The most trusted digital enabler team.Blue is a leading digital enabler for companies and entrepreneurs. It serves over 3.3 million customers in Europe and has more than 2000 experts to support them. Its goal is to shape technology and to empower businesses with innovative digital services. team.Blue is an ecosystem of 60+ successful brands working together across 22 European countries to provide its 3.3 million SMB customers with everything they need to succeed online by offering best-in-class expertise and services. Since October 2024, Kolsquare has become part of team.Blue, despite continuing to operate autonomously. Kolsquare offers a crucial next step to help businesses reach new customers and find success online. ABOUT KOLSQUARE : Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimise brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances. Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook and YouTube. YOUR MISSION AS CHIEF MARKETING OFFICER : Your mission : build an inbound lead machine on a global scale, and turn Kolsquare into a unique "Top of Mind" MarTech brand, n 1 in the Influencer Marketing industry. YOUR SCOPE AS CHIEF MARKETING OFFICER : Reporting to our CEO, you will be part of the Executive Committee and lead the inbound growth of the company. You will drive the overarching online and offline marketing strategy to foster revenue growth and brand affinity across our different products and markets. Key Results : Within 3 months you will have : Developed an in-depth understanding of our products and markets, and identified primary marketing & communication channels and strategies. Formulated and presented a strategic marketing plan tailored for the next 12 months, ensuring alignment with company goals, and including at the same level product marketing, awareness and performance. Successfully orchestrated a new country launch in collaboration with Revenues, and a new feature launch in collaboration with Product


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