Senior Digital Marketing Manager

3 semanas atrás

Lisboa, Portugal Accor Hotels Tempo inteiro

Company Description

Our World is Your Playground. A world-class lifestyle hotel in the heart of Orchard Road, where playfulness meets peak performance; creativity meets innovation; business meets success. At Pullman Singapore Orchard, we don't do ordinary. Pioneering and stylish, guests can push their boundaries in 326 guestrooms and suites, trend setting F&B outlets and immersive relaxation zone; not to happen the happening lobby. Challenging the status quo, we are redefining hospitality with seamless, fun, cool and smart interactions.

Job Description

The Senior Digital Marketing Manager is responsible for the hotel's digital marketing and social media efforts to drive brand awareness, brand engagement and revenue generation. The incumbent must champion digital marketing initiatives such as paid advertising, retargeting, and search engine optimisation; consistently analyse the performance and results, monitor third party platforms and ensure that the hotel's websites are updated and optimised. The incumbent should also expand the hotel's digital footprint and oversee our social media efforts; increase engagement and identify new channels that aligns with the hotel's marketing direction.
Primary Responsibilities Develop and implement a cohesive digital marketing strategy for the hotel, aligning it with the overall marketing objectives and business goals. Identify target audiences and create tailored campaigns to engage and convert potential customers.Develop and execute Digital Marketing initiatives on owned channels as well as applicable third-party channels. These include website/microsite management, content marketing, Social Media marketing, SEO management, retargeting, organic and paid campaigns management and OTA content optimization.Has a strong understanding of digital and analytics platforms to maximize revenue opportunities. Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns. Generate regular reports, provide insights and recommendations, and adapt strategies as needed to achieve marketing goals.Increase traffic flow through direct and semi-direct online channels to boost the property's overall revenue. Prioritize the hotel's websites as the primary electronic distribution channel and oversee its online presence across multiple digital platforms, such as the official website, social media channels, and online travel agencies (OTAs). Improve online listings and ensure guests receive accurate and current information.Drive organic traffic and improve search engine rankings through effective search engine optimization (SEO) strategies.Conduct regular quality assurance audits on the hotels descriptive content & images to ensure parity on all channels and integrity with brand website.Identify and evaluate new online marketing opportunities to increase direct internet traffic and drive online production.Manage and grow the hotel's presence on social media platforms, including Facebook, Instagram, and LinkedIn. Develop and implement engaging content, respond to user comments and inquiries, and actively engage with the online community.Collaborate with content creators to develop engaging and relevant content for the website, social media, and other marketing campaigns.Generate video / image content with exceptional writing skills for websites and social media.To carry out duties, projects and other assignments as required by Director of Marketing Qualifications

Bachelor's degree requiredIn-depth knowledge of digital marketing channels, including SEO, SEM, social media, and content marketing.Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Manager, and social media scheduling tools Additional Information

Minimum 6 years' experience in digital marketing, preferably within the hotel or hospitality industry.Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.Excellent leadership and team management skills.Creativity and a keen eye for design and aesthetics.Exceptional communication and interpersonal skills.Self-driven & results oriented.Up-to-date with the latest trends and best practices in digital marketing.Proven ability in photography, videography, photo-editing software is an advantage
#J-18808-Ljbffr

  • Digital Marketing Manager

    2 meses atrás

    Lisboa, Portugal MAB Digital Tempo inteiro

    Adoras Marketing Digital e gerar resultados para clientes? És uma pessoa minuciosa e com atenção ao detalhe? Estamos à procura de um profissional de marketing com forte capacidade de organização e foco em resultados para integrar a equipa da MAB Digital. **Requisitos**: - Capacidade de pensar estrategicamente os desafios dos clientes e definir...

  • Senior Digital Marketing Manager

    Há 5 dias

    Lisboa, Lisboa, Portugal WM Agency Tempo inteiro

    We are a data-driven ad agency based in the Washington, DC-area, and we work with clients all around the world. We are Google AdWords Certified Partners. We are looking for a remote Senior Digital Marketing Manager (DMM) who will be responsible for directly managing digital marketing engagements with our clients across our different practice areas of SEM,...

  • Digital Marketing Manager

    Há 5 dias

    Lisboa, Lisboa, Portugal MAB Digital Tempo inteiro

    Adoras Marketing Digital e gerar resultados para clientes? És uma pessoa minuciosa e com atenção ao detalhe?Estamos à procura de um profissional de marketing com forte capacidade de organização e foco em resultados para integrar a equipa da MAB Digital.Requisitos: Capacidade de pensar estrategicamente os desafios dos clientes e definir planos de ação...

  • Senior Digital Marketing Manager

    Há 5 dias

    Lisboa, Lisboa, Portugal Hays Portugal Tempo inteiro

    A empresa onde vai trabalharIntegre uma cadeia de renome no setor da restauração, enquanto Senior Digital Marketing ManagerA sua nova funçãoDefinir a estratégia e desenvolver conteúdos digitais e de redes sociais de forma a construir o posicionamento da marca;Gerar interesse em plataformas de meios de comunicação próprios – website, apps, redes...

  • Senior Digital Marketing Manager

    Há 5 dias

    Lisboa, Lisboa, Portugal Accor Hotels Tempo inteiro

    Company DescriptionOur World is Your Playground. A world-class lifestyle hotel in the heart of Orchard Road, where playfulness meets peak performance; creativity meets innovation; business meets success. At Pullman Singapore Orchard, we don't do ordinary. Pioneering and stylish, guests can push their boundaries in 326 guestrooms and suites, trend setting F&B...

  • Senior Digital Marketing Manager

    Há 5 dias

    Lisboa, Lisboa, Portugal Wm Agency Tempo inteiro

    We are a data-driven ad agency based in the Washington, DC-area, and we work with clients all around the world. We are Google AdWords Certified Partners. We are looking for a remote Senior Digital Marketing Manager (DMM) who will be responsible for directly managing digital marketing engagements with our clients across our different practice areas of SEM,...

  • Senior Digital Marketing Manager

    1 semana atrás

    Lisboa, Portugal Wm Agency Tempo inteiro

    .We are a data-driven ad agency based in the Washington, DC-area, and we work with clients all around the world. We are Google AdWords Certified Partners. We are looking for a remote Senior Digital Marketing Manager (DMM) who will be responsible for directly managing digital marketing engagements with our clients across our different practice areas of SEM,...

  • Senior Digital Marketing Specialist

    Há 5 dias

    Lisboa, Lisboa, Portugal Virtuagym Tempo inteiro

    Senior Digital Marketing Specialist Lisboa Senior Digital Marketing SpecialistLisboa Lisbon, Lisbon, Portugal As Virtuagym keeps on growing, we are now looking for a new face to complement our Marketing team. As Senior Digital Marketing Specialist you will be responsible for owning and improving the marketing mix for our product launches and international...

  • Digital Marketing Manager

    Há 5 dias

    Lisboa, Lisboa, Portugal Iptor Tempo inteiro

    We are in need of a remarkable Digital Marketing Manager to join our all-star team at Iptor in Lisboa.Growing your career as a Full Time Digital Marketing Manager is a remarkable opportunity to develop indispensable skills.If you are strong in innovation, cooperation and have the right vision for the job, then apply for the position of Digital Marketing...

  • Digital Marketing Manager

    Há 5 dias

    Lisboa, Lisboa, Portugal Carl Zeiss Vision International GmbH Tempo inteiro

    Digital Marketing Manager - Marketing Automation (f/m/w) page is loaded Digital Marketing Manager - Marketing Automation (f/m/w) Apply locations Lisboa time type Full time posted on Posted 11 Days Ago job requisition id JR_ Your Role Ensure implementation of Salesforce & Marketing Cloud processes in country markets all over the world Enable local marketing...

  • Digital Sales

    2 meses atrás

    Lisboa, Lisboa, Portugal Marco Gouveia - Digital Marketing Consulting Tempo inteiro

    A Escola Marketing Digital é uma entidade de formação, certificada pela DGERT, dedicada ao ensino de Marketing Digital e totalmente focada nos alunos e nos seus resultados. Temos como missão ajudar a combater a iliteracia digital em Portugal e ajudar os nossos alunos a terem resultadosEstamos à procura de uma pessoa com top-notch skills para uma...

  • Senior Digital Marketing Specialist

    2 meses atrás

    Lisboa, Portugal Teleperformance Tempo inteiro

    The Senior Digital Marketing specialist is responsible for implementing and optimizing digital marketing strategies, using SEO, PPC and PPL and other techniques. If you have analytical, communication and problem-solving skills, this job is for you.

  • Senior Digital Marketing Specialist

    Há 5 dias

    Lisboa, Lisboa, Portugal Teleperformance Tempo inteiro

    The Senior Digital Marketing specialist is responsible for implementing and optimizing digital marketing strategies, using SEO, PPC and PPL and other techniques.If you have analytical, communication and problem-solving skills, this job is for you.

  • Digital Marketing Intern

    3 semanas atrás

    Lisboa, Portugal Audients Digital Tempo inteiro

    **We have an amazing opportunity to join Audients Digital's team - Enhance your Digital Marketing career!** Are you passionate about Marketing? Join Audients Digital and start your journey! Audients Digital is a Digital Transformation Training and Consulting group founded by passionate experts in Agile Transformations and IT Development. We are looking for...

  • Digital Marketing Intern

    2 meses atrás

    Lisboa, Portugal Audients Digital Tempo inteiro

    **We have an amazing opportunity to join Audients Digital's team - Enhance your Digital Marketing career!** Are you passionate about Marketing? Join Audients Digital and start your journey! Audients Digital is a Digital Transformation Training and Consulting group founded by passionate experts in Agile Transformations and IT Development. We are looking for...

  • Digital Marketing Manager

    2 meses atrás

    Lisboa, Portugal Botzie Tempo inteiro

    Botzie is looking for an experienced Marketing Manager to lead and oversee all digital marketing ads as we scale our brand. In this role, you’ll work closely with the leadership team, combining analytics with creative and nuanced marketing strategies to create best-in-class campaigns, community engagement and brand development. **Responsibilities** -...

  • Digital Marketing Manager

    2 meses atrás

    Lisboa, Portugal IPTOR Tempo inteiro

    **SUPPORT OUR GROWTH PLANS **FROM THE MARKETING SIDE Want to join a team with ambitious targets? We guide our customers on the journey to digitalization, enabling them to remain highly competitive and ensuring they are future proofed for success in an ever-changing world. You will be able to support us on that journey working in agile and dynamic teams,...

  • Digital Marketing Manager

    Há 5 dias

    Lisboa, Lisboa, Portugal Salão De Cabeleireiro Lisboa Tempo inteiro

    Pretendemos reforçar a nossa equipa com um Digital Marketing Manager (M/F) para a área da beleza.As responsabilidades consistem na gestão e geração de vendas e pré-vendas no comércio eletrónico da empresa, criação e gestão de estratégias de marketing.

  • Digital Marketing Manager

    3 semanas atrás

    Lisboa, Portugal BE.GREAT Consulting Tempo inteiro

    O nosso cliente é uma empresa do setor da Industrial Têxtil que, no seguimento da sua estratégia de expansão e inovação, pretende recrutar um Digital Marketing Manager. Terá como missão liderar as iniciativas de marketing digital, com foco no desenvolvimento do projeto de e-commerce. Será responsável por desenvolver e implementar estratégias de...

  • Senior Digital Marketing Manager

    2 meses atrás

    Lisboa, Portugal Hays Portugal Tempo inteiro

    A empresa onde vai trabalhar Integre uma cadeia de renome no setor da restauração, enquanto Senior Digital Marketing Manager! A sua nova funçãoDefinir a estratégia e desenvolver conteúdos digitais e de redes sociais de forma a construir o posicionamento da marca; Gerar interesse em plataformas de meios de comunicação próprios – website, apps,...