Marketing Data Analyst
3 semanas atrás
Descrição da Função
Estamos à procura de um Marketing Data Analyst para integrar uma equipa dinâmica no departamento de Commercial Execution . O profissional será responsável por analisar e interpretar dados comerciais para apoiar a implementação de estratégias de vendas e otimizar a execução das operações comerciais, com foco em resultados e eficiência.
Responsabilidades Compreensão Profunda da Base de Clientes Analisar dados detalhados para entender o comportamento dos clientes e apoiar atividades de marketing mais eficazes. Análise para Decisões Estratégicas Fornecer insights valiosos através de análises para influenciar decisões comerciais e responder a questões estratégicas. Desenvolvimento de Estratégias de Clientes Trabalhar em conjunto com outras equipas de marketing para desenvolver estratégias que melhorem os pontos de contacto com os clientes, aumentando o retorno sobre o investimento (ROI). Ferramentas Avançadas de Análise Criar e implementar ferramentas que forneçam uma visão holística das interações com os clientes e analisem os principais fatores que impulsionam os resultados. Gestão de Relatórios e KPIs Desenvolver e gerir relatórios de KPIs, utilizando métricas para ajustar as estratégias futuras e melhorar o desempenho global. Liderança em Projetos Liderar ou apoiar projetos aplicando conhecimentos especializados em análise de dados e marketing. Requisitos Experiência em Ferramentas de Análise de Dados Proficiência em ferramentas como SAS, Alteryx, Databricks, SQL, Excel, Tableau ou Power BI para análise e visualização de dados. Experiência com Linguagens de Consultas Conhecimentos em SQL, Hive, R, Python, entre outras, serão um plus. Habilidades Analíticas Avançadas Capacidade de interpretar conjuntos de dados complexos, identificar padrões e gerar insights acionáveis. Excelentes Habilidades de Reporte Experiência na criação de relatórios claros e concisos para comunicar achados e recomendações de forma eficaz. Comunicação Interpessoal Habilidade para interagir de forma eficaz com equipes multifuncionais e diferentes níveis hierárquicos. Fluência em Inglês Conhecimento avançado de inglês é essencial para a colaboração internacional. Se tens paixão por análise de dados e procuras maneiras de melhorar a eficácia do marketing com base em insights sólidos, queremos conhecer-te Envia a tua candidatura e faz a diferença.
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