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Marketing Data Analyst
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We are seeking a highly skilled Marketing Data Analyst to join our Consumer Engagement Solutions team at Global Blue. As a key member of our analytics team, you will play a crucial role in helping us build traveller-facing products that hyper-personalise the Tax Free Shopping experience.
Key Responsibilities- Deliver key analysis for Marketing products in an agile manner, working in a fast-paced environment.
- Identify business impact of marketing approaches and audience segments, using a data-driven approach to assess campaign success.
- Monitor and report on marketing campaign performance, developing and executing marketing strategies that drive results.
- Stay up to date on industry trends and best practices in marketing analytics, identifying ways to use data to deliver new opportunities to engage with travellers.
- Measure the effectiveness of traveller products/features/campaigns, building compelling visualisations and case studies that can be shared with the business.
- Minimum 2-3 years of experience in an analytical role, with a strong mathematical background and degree qualification in a relevant discipline.
- Proven ability to convert big data into actionable insights, with advanced Microsoft Excel skills and intermediate to advanced SQL skills.
- Experience with Tableau and a willingness to learn and adapt to new tools and technologies.
- Strong analytical mindset, with the ability to work in a highly agile manner and respond to fast-paced changes in the business environment.
As a Marketing Data Analyst at Global Blue, you will have the opportunity to work with a talented team of professionals, driving innovation and growth in the Tax Free Shopping industry. We offer a competitive salary and benefits package, as well as opportunities for professional development and career advancement.
