Strategic Marketing Insights Analyst

Há 1 mês


Porto, Porto, Portugal Buscojobs Portugal Tempo inteiro

Company Overview

Our client is a global technology and payments partner, delivering seamless shopping experiences to over 29 million international shoppers who generate €22.9 billion in revenue annually.

With 2,000 employees across 50 countries, they integrate with 300,000 point-of-sale systems for luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty's, Apple, Cartier, De Beers, Hermès, Rolex, Dior, and Jimmy Choo.

The Role

In this role as Strategic Marketing Insights Analyst, you will help the business understand customer needs and behaviors through complex data analysis and translation into meaningful insights and stories.

You will work closely with the team to build visualisations in Tableau to provide an improved view of customer engagement with marketing products and campaigns.

Your key responsibilities will include:

  • Delivering analysis for marketing products and campaigns
  • Identifying the impact of marketing approaches and audience segmentation
  • Analysing campaign success, developing KPI metrics, and optimising future campaign tactics
  • Monitoring and reporting on marketing campaign performance
  • Assisting with the development and execution of marketing strategies
  • Identifying new ways to use data to deliver opportunities to engage with customers, optimise channels, and deliver cost effectiveness
  • Ensuring enhanced customer profiling and segmentation
  • Measuring the effectiveness of marketing products, features, and campaigns, building compelling visualisations and case studies to be shared with the business
  • Advising on how advanced statistical techniques can further improve understanding of customers

Requirements

To succeed in this role, you should have experience working as a Marketing Data Analyst, proven experience working with marketing data for audience segmentation and profiling, and expertise in analysing data from A/B and MVT.

A strong background in Microsoft Excel and experience working with customer data, segmentation, targeting, and behavioural analysis are also essential.

This position requires impactful and actionable insights to drive business growth.

Estimated Salary Range: €45,000 - €60,000 per annum (dependent on experience)



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