Digital Marketing Insights Specialist

Há 3 dias


Porto, Porto, Portugal Phiture Tempo inteiro
Job Overview

We are seeking a highly skilled Digital Marketing Insights Specialist to join our team. As a key member of our marketing department, you will be responsible for analyzing paid media campaigns and providing data-driven insights to inform strategic decisions.

About Us

FedEx is a global leader in the logistics industry, with a reputation for excellence and customer satisfaction. Our company culture values diversity, inclusion, and employee growth opportunities.

Key Responsibilities
  • Analyze paid media campaigns across various channels, including search, display, and social media
  • Evaluate marketing channel effectiveness and provide recommendations for optimization
  • Develop and implement strategies to maximize return on marketing investment (ROMI)
  • Create and maintain reporting dashboards to track key performance indicators (KPIs)
  • Collaborate with marketing teams to provide data-driven insights and guide campaign planning and execution
Requirements

To be successful in this role, you will need:

  • Expertise in paid media analytics and strong experience with multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
  • Proficiency in marketing analytics tools, such as Google Analytics and Tableau
  • Strong understanding of marketing channels, metrics, and best practices
  • Advanced data analysis skills, including statistical methods and data modeling
  • Excellent communication and reporting skills
What We Offer

In addition to a competitive salary and benefits package, we offer:

  • Attractive compensation package
  • Training and on-the-job learning opportunities
  • Extensive learning resources to further develop your skills and knowledge
  • Tuition Assistance Program
  • Employee Assistance Program
  • Reduced-rate shipping
  • Great career opportunities
Salary Estimate

The estimated salary range for this position is $80,000 - $110,000 per year, depending on location and experience.


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