Digital Insight Strategist

1 dia atrás


Porto, Porto, Portugal Vml South Africa Tempo inteiro

We are seeking a highly skilled Senior Digital Insight Analyst to join our expanding Customer Insight and Activation team at VML South Africa. This is an exciting opportunity for you to work on multiple projects with leading brands, driving business growth through data-driven insights.

Job Overview

The Senior Digital Insight Analyst will be responsible for analysing digital behaviour to provide key, actionable insights and critical recommendations to our clients. You will work closely with the Insights Lead and other teams to deliver high-quality results that meet our clients' needs.

Responsibilities
  • Create measurement plans to identify customer behaviour and track performance across various digital channels.
  • Develop detailed reporting and visualisations to help clients understand their digital channel performance.
  • Analyse visitor behaviour in detail across websites, mobile applications, and in-store devices using various analytics tools.
  • Present findings to senior-level client stakeholders and provide recommendations to inform their business decisions.
  • Collaborate with internal CX and Design teams to inform the creation of new websites and apps.
  • Support junior team members and answer client queries.
Requirements
  • Extensive experience working as an analyst in an ecommerce setting, ideally in a client or agency environment.
  • Advanced practical knowledge of analytics tools and techniques.
  • Numerical aptitude in using Excel (or similar) to analyse data.
  • Previous experience supporting junior team members.
  • Highly proficient in Microsoft Word and PowerPoint.
  • Extensive experience working with senior client stakeholders.
  • Effective time and project management skills, as well as multitasking abilities.
What We Offer
  • A competitive salary of R1 200 000 per annum.
  • Opportunities for career development and skill growth.
  • A dynamic and supportive work environment.
  • A great benefits package, including hybrid working, social events, training opportunities, medical and dental insurance, life assurance, meal cards, and more.


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