Data Insights Strategist

Há 5 dias

Porto, Porto, Portugal Vml Tempo inteiro

About VML:

VML is a beacon of innovation and growth in an ever-evolving world. Our heritage combines expertise from over a century, where creativity meets technology, and diverse perspectives ignite inspiration. With our merger with Wunderman Thompson, we have forged a new path as a growth partner that seamlessly blends creative agency, consultancy, and technology.

We are a global family of 30,000+ employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Opportunity:

As a Data Insights Strategist, you will have the opportunity to work on some of our largest projects and key accounts. Reporting to the Head of Data Analytics, you will be responsible for analysing digital behaviour to provide key, actionable insight and critical recommendations to our clients. This role goes beyond just analysis; it's an opportunity to shape the digital strategies of leading brands and retailers. You will be tool-agnostic and use tools like Google Analytics and Adobe Analytics for tracking data, GTM, Adobe Launch or Tealium for implementing tags, and a mixture of data visualization tools as well as Excel and PowerPoint for visualisation. Additionally, you will manage a small team of Analysts and provide oversight to ensure they deliver quality analysis outputs.

Key Responsibilities:

  • Shaping large analytics programs of work
  • Creating measurement plans that identify customer behaviour to be tracked
  • Establishing detailed reporting and visualisations to help clients understand their digital channel performance
  • Using measurement tools to analyse digital user behaviours in detail, across various digital properties (websites, mobile applications, in-store devices)
  • Creating detailed insight reports covering key findings and recommendations
  • Presenting your findings to senior-level client audiences and helping them understand what it means for their business
  • Working with internal UX and design teams to inform the creation of new websites and apps
  • Answering client queries and running training sessions with them
  • Having line management duties for a small team of analysts, including developing their skillset and driving the quality of their work

Requirements:

We are looking for someone with extensive experience working as a Lead Analyst providing insight, ideally in an ecommerce setting (client or agency). They should have advanced practical knowledge of Analytics tools (Google Analytics, Adobe Analytics, Content Square) and be numerically adept in using Excel (or similar) to analyse data. Previous experience supporting junior team members and being highly proficient in Microsoft Word and PowerPoint are also essential. Experience working with senior client stakeholders, effective time management and multitasking abilities, and a proven track record of delivering large insight projects for leading B2C organisations are required.

What We Offer:

In addition to the opportunity to work with exciting global brands, we prioritise your career development and help you grow your skills. We empower you to make a difference, allow you to be yourself, and respect who you are. Our benefits package includes hybrid working, social events, training opportunities, medical and dental insurance, life assurance, meal cards, and much more.

VML Culture:

We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML culture to life through our daily actions.

About VML Foundation:

We are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.

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