Strategic Media Insights Analyst

1 semana atrás


Porto, Porto, Portugal Phiture Tempo inteiro

We are seeking a highly skilled Strategic Media Insights Analyst to join our team at Phiture.

Overview:

FedEx, the largest express transportation company in the world, connects over 220 countries and territories. Our team of passionate individuals delivers outstanding experiences to customers every day. With 530,000 team members strong, we are as diverse as the world we serve.

Salary:$120,000 - $180,000 per year

Job Description:

Analyze Paid Media Performance: Monitor and analyze the effectiveness of paid media campaigns across various channels (e.g., search, display, social media) to assess their contribution to overall marketing objectives and ROI.

Evaluate Marketing Channel Effectiveness: Conduct in-depth analysis of different marketing channels (e.g., email, SEO, PPC, social media) to determine their impact on overall marketing goals and cost efficiency.

Optimize Return on Marketing Investment (ROMI): Develop and implement strategies to maximize ROMI by analyzing campaign performance, budget allocation, and channel effectiveness. Provide recommendations to enhance cost efficiency and marketing impact.

Create and Maintain Reporting Dashboards: Design and manage dashboards that track key performance indicators (KPIs) for paid media and marketing channels. Ensure stakeholders have real-time access to actionable insights.

Requirements:

  • Expertise in Paid Media Analytics: Strong experience in analyzing paid media campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), with a focus on performance metrics like CPC, CPA, CTR, and ROI.
  • Proficiency in Marketing Analytics Tools: Advanced knowledge of analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau or Power BI to track and analyze marketing performance.
  • Strong Understanding of Marketing Channels: In-depth understanding of various marketing channels, including their metrics, benchmarks, and best practices for driving engagement and conversions.
  • Advanced Data Analysis Skills: Proficiency in data analysis, including statistical methods, data modeling, and the ability to interpret complex data sets to generate actionable insights.
  • Communication and Reporting: Excellent ability to communicate findings clearly and concisely to both technical and non-technical stakeholders, with experience in creating comprehensive reports and presentations that influence strategic decisions.

Benefits:

Attractive compensation package

Training to get you started and on-the-job learning opportunities

Extensive learning resources to further develop your skills and knowledge

Tuition Assistance Program (*applicable for FedEx positions with a permanent contract)

Employee Assistance Program for you and your family in difficult life situations

Employee reduced-rate shipping

Great career opportunities

FedEx is one of the worlds most admired companies and trusted brands year after year



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