Marketing Performance Analyst
Há 1 mês
We are seeking a skilled Marketing Performance Analyst to join our team at FedEx Group.
About the RoleIn this role, you will be responsible for analyzing paid media campaigns across various channels to assess their effectiveness and identify opportunities for optimization. You will work closely with digital marketing, content, and strategy teams to provide data-driven insights that guide campaign planning, execution, and optimization.
About the PositionThe successful candidate will have strong experience in analyzing paid media campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. They will also possess advanced knowledge of analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau or Power BI.
Responsibilities- Analyze paid media performance and evaluate marketing channel effectiveness
- Develop and implement strategies to maximize Return on Marketing Investment (ROMI)
- Create and maintain reporting dashboards to track key performance indicators (KPIs)
- Collaborate with marketing teams to provide data-driven insights
To be successful in this role, you will need:
- Expertise in paid media analytics and metrics
- Proficiency in marketing analytics tools
- Strong understanding of marketing channels and their metrics
- Advanced data analysis skills
- Excellent communication and reporting skills
We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, as well as training, extensive learning resources, tuition assistance, employee assistance program, reduced-rate shipping, and great career opportunities.
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