Digital Marketing Performance Analyst
Há 4 dias
Job Summary
We are seeking an experienced Digital Marketing Performance Analyst to join our team at FedEx Eu. As a key member of our marketing team, you will be responsible for analyzing the performance of our digital marketing campaigns and providing data-driven insights to inform future marketing strategies.
About Us
FedEx Eu is one of the world's most admired companies and trusted brands. We connect more than 220 countries and territories, delivering over 5 billion shipments each year. Our team of passionate people knows that every moment counts in delivering outstanding experience to our customers. With a global reach and diverse workforce, we offer exciting career opportunities and a chance to grow with us.
Your Role
As a Digital Marketing Performance Analyst, your key responsibilities will include:
- Monitoring and analyzing the performance of our digital marketing campaigns across various channels, including search, display, social media, email, SEO, PPC, and social media platforms;
- Evaluating the effectiveness of our marketing channels and identifying areas for optimization;
- Developing and implementing strategies to maximize return on investment (ROI) by analyzing campaign performance, budget allocation, and channel effectiveness;
- Collaborating with cross-functional teams to provide data-driven insights that guide campaign planning, execution, and optimization;
- Presenting findings and recommendations to improve future campaigns.
Requirements
To be successful in this role, you will need:
- Strong experience in analyzing paid media campaigns across multiple platforms, with a focus on performance metrics like CPC, CPA, CTR, and ROI;
- Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau or Power BI;
- A strong understanding of various marketing channels, including their metrics, benchmarks, and best practices for driving engagement and conversions;
- Advanced data analysis skills, including statistical methods, data modeling, and the ability to interpret complex data sets;
- Excellent communication and reporting skills, with the ability to present findings clearly and concisely to both technical and non-technical stakeholders.
What We Offer
At FedEx Eu, we offer a competitive compensation package, including an estimated salary of $85,000 - $110,000 per year, based on location and experience. We also provide training to get you started and on-the-job learning opportunities, extensive learning resources to further develop your skills and knowledge, tuition assistance program, employee assistance program for you and your family, reduced-rate shipping, and great career opportunities.
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