Communications & Brand Manager

Há 5 dias

Lisboa, Portugal Unicef Portugal Tempo inteiro

.About UNICEF If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For over 75 years, UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up. UNICEF is funded entirely by voluntary contributions of individuals, businesses, foundations and governments. Job Purpose Under the supervision of the Executive Director, the Brand and Communications Manager will ensure the overall management of Brand & Communication plans and strategy to promote national visibility and support for children's issues and UNICEF's work. This role requires cutting-edge expertise in media to advance UNICEF's voice, reach, and engagement. The incumbent will use their expertise to define, drive, and oversee the development of policies and strategies related to media presence, corporate social media channels, content, reputation, and brand management of UNICEF Portugal. This role requires a creative and analytical thinker who can work across multiple departments to ensure brand consistency and effective communication. Key Responsibilities Brand Strategy and Management: Develop and execute comprehensive brand strategies that align with UNICEF's values, goals and market positioning, to maximize brand recognition. Ensure consistent brand messaging across all channels. In collaboration with the Fundraising Department, leveraging market research and consumer insights to inform brand strategy and positioning. Manage and oversee brand guidelines, ensuring adherence to branding standards across all touchpoints. Communication Planning and Execution: Define, drive, and oversee the development of policies and strategies related to media presence, corporate social channels and content. Create and implement communication plans that effectively convey key messages to target audiences. Develop compelling content for various channels, including press releases, newsletters, website, etc. Coordinate with other departments and agencies on global and national external communication activities and plans, including for emergency communication and crisis management. Provide communication and brand support for all projects and areas. Public Relations and Media Relations: Build and maintain relationships with media professionals, journalists, opinion leaders, public figures, and other key stakeholders to maximize impact and reach. Coordinate and manage media inquiries, press releases, and public statements. Manage reputation in close collaboration with the Executive Director, establishing appropriate monitoring and control mechanisms

  • Communications & Brand Manager

    Há 5 dias

    Lisboa, Portugal Unicef Portugal Tempo inteiro

    About UNICEFIf you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For over 75 years, UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend...

  • Communications & Brand Manager

    Há 5 dias

    Lisboa, Portugal Unicef Portugal Tempo inteiro

    About UNICEF If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For over 75 years, UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend...

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