Rrp Brand Manager

4 meses atrás


Lisboa, Portugal Jti Tempo inteiro

.At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. The RRP Brand Manager is in charge of supervising and executing the development of the projects in line with Category objectives, ensuring cost effectiveness and high-quality deliveries, and securing compliance with Legal, CA&C and JTI policies.The Brand Manager (BM) must be able to propose, design and roll out programs in the assigned market.The incumbent must have a strong GROWTH mindset, identifying potential growth opportunities, proposing relevant, adapted and timely recommendations to the Marketing Managers.Design and execute local marketing plans in line with global strategies and priorities.Creative asset localization and translation validation, oversee visual identity and communication.Lead the creation and execution of multi-channel marketing and communication campaignsThe Brand Manager is responsible to ensure that all internal JTI processes required to successfully implement the projects assigned in the market are being completed in the respective projects assigned.The position is clearly oriented towards defining and supporting the brand strategy, coordinating, supervising and executing its implementation, requiring also high experience in project management and permanent interaction and close collaboration with Sales & Operations Support, other internal departments (NPD, Brand Groups, Legal, Logistics, CA&C, PPO, etc.) as well as with external suppliers as creative agencies. What will you do – responsibilities: Develop, Coordinate, Supervise and Monitor the execution, on time and budget, of the projects assigned, being responsible of different activation initiatives, following the briefing provided by the Marketing Manager.Anticipate and quickly embrace changing business dynamics, understand how to better implement the programs under these new circumstances.All these programs must be compliant with JTI guidelines and ensure to successfully follow internal processes (AMS, PLM, Cycle Plan Meetings, etc...), and within the relevant Legal and CA&C framework requirements (including Spanish Tobacco Commission Official Letters' preparation and those relevant for Portugal).KPIs must be defined by project ensuring high quality delivery, cost effectiveness and timely delivery. Together with the Marketing Manager, establish KPIs for the program assigned, coordinating and sharing a complete final analysis at the end of the implementation, giving conclusions and recommendations for future improvements.Continuous monitoring of the market at all relevant levels: geographically and channels.Constantly tracking competition & new market trends, as well as understanding of consumer dynamics


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