E81F0: Manager Marketing

3 semanas atrás

Porto, Portugal Fedex Tempo inteiro

- We have an exciting opportunity for you to join our team as a Manager Marketing Who we are: FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories.
We work every moment to deliver the most important package of someone's day.
Our team of passionate people know their day-to-day work is invaluable in delivering outstanding experience to our customers.
530,000 team members strong, we are as diverse as the world we serve.
We love what we do, and we do it well.
Our reach is big, and so are our dreams.
Join us and let's write our next chapter together.
What you will be doing: Lead and Manage the Lifecycle Marketing Team : Oversee and mentor a team of experienced professionals responsible for executing lifecycle marketing programs, focusing on customer retention, engagement, and loyalty through affinities and rewards programs.
Develop and Execute Affinity and Rewards Strategies: Design and implement targeted affinity and rewards programs, in collaboration with vendors, to drive customer loyalty and lifetime value across various segments, ensuring seamless integration with overall business strategies.
Develop programs that are compliant with EU regulations and data protection laws.
Vendor Management: Manage relationships with external vendors and partners involved in the delivery of affinity and rewards programs, including negotiating contracts, ensuring compliance with service level agreements, and managing budgets.
Optimize Customer Lifecycle Engagement: Manage lifecycle marketing strategies, such as onboarding, retention, win-back, and loyalty initiatives.
Leverage customer data and insights, in partnership with data analysts, to deliver personalized experiences at each stage of the customer journey.
Analyze and Report Program Performance with Analysts: Work closely with data analysts to monitor and evaluate the performance of affinity and rewards programs, using their data-driven insights to optimize campaign effectiveness.
Collaborate on regular reporting, dashboards, and strategic recommendations for senior management.
Collaborate with Cross-Functional Teams: Partner with product, marketing, IT, analytics, and vendor teams to ensure seamless integration of affinity and rewards programs within the broader FedEx customer experience, aligning with overall business goals and brand values Or Lead and Develop a High-Performing Team: Oversee and mentor a team of digital marketing and SEO specialists, ensuring strong collaboration, professional development, and high performance in delivering FedEx's digital goals.
Manage .com and Digital Channel Strategy: Lead the strategic direction and execution of FedEx's .com presence across Europe, ensuring the website is optimized for user experience, search visibility, and performance across digital marketing channels such as SEO, PPC, and social media.
Drive SEO Optimization and Growth: Develop and implement SEO strategies to improve FedEx's organic search rankings across diverse European markets, focusing on both technical SEO and content-driven tactics to increase visibility and traffic.
Monitor and Optimize Digital Channel Performance: Analyze the performance of digital channels and .com, using data-driven insights to continuously optimize marketing campaigns, enhance user experience, and improve the overall return on digital marketing investment.
Collaborate with Cross-Functional Teams: Work closely with content, product, IT, and regional marketing teams to ensure alignment of digital strategies with broader FedEx business objectives and brand positioning across different European regions.
What do you bring with you: The ideal candidate would demonstrate : ·    Leadership and Team Management: Proven experience managing and leading teams, with strong skills in coaching, performance management, and fostering team collaboration to achieve program goals.
·    Excellent collaboration skills, demonstrated ability to work in matrix organizations, across country and regional borders, with a focus on stakeholder management and network building.
·    Vendor Management: Expertise in managing relationships with external vendors, including negotiating contracts, managing partnerships, and ensuring program success through collaborative vendor interactions.
·    Expertise in Affinity and Rewards Programs: Strong knowledge of designing and optimizing affinity and rewards programs that enhance customer loyalty and engagement, with a focus on increasing retention and customer lifetime value.
Knowledge of EU regulatory frameworks and data protection is a big plus.
·    Collaboration with Data Analysts: Experience working closely with data analysts to leverage data for decision-making, program optimization, and reporting.
Ability to interpret data insights and collaborate on refining strategies to improve program performance.
Lifecycle Marketing Experience: Comprehensive understanding of customer lifecycle management, with expertise in developing and executing marketing strategies across acquisition, retention, and reactivation stages.
·    Digital Channel and .com Expertise: Extensive experience in managing large-scale digital channel strategies, including overseeing a corporate website (.com) and running multi-channel digital campaigns (SEO, PPC, social media) that drive engagement and conversions.
·    SEO Expertise Across Markets: Advanced knowledge of SEO practices, including technical SEO, on-page optimization, content strategy, and local SEO, with a proven track record of improving organic rankings and traffic across multiple European markets.
·    Analytical and Data-Driven Decision Making: Strong proficiency in analytics tools such as Google Analytics, SEMrush, Ahrefs, and data visualization platforms to track, report, and optimize digital channel performance based on actionable insights.
·   Cross-Cultural and Regional Marketing Understanding: Experience managing digital marketing efforts across various European countries, with sensitivity to local market dynamics, language, and cultural differences, ensuring digital strategies are effective in each market.
What do we offer: • Attractive compensation package • Training to get you started and on-the-job learning opportunities • Extensive learning resources to further develop your skills and knowledge • Tuition Assistance Program (*applicable for FedEx positions with a permanent contract) • Employee Assistance Program for you and your family in difficult life situations • Employee reduced-rate shipping • Great career opportunities • FedEx is one of the worlds most admired companies and trusted brands year after year Bring your ideas, individuality, and dreams to our global community.
Feel good about where you work.
Choose your career path - we're ready to invest in your development.
Join FedEx.

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