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Lisboa, Lisboa, Portugal Devoteam Portugal Tempo inteiro{"title": "Digital Analytics Specialist", "description": "Job SummaryWe are seeking a highly skilled Digital Analytics Specialist to join our team at Devoteam Portugal. As a key member of our analytics team, you will be responsible for overseeing and managing all aspects of Google Analytics 4 (GA4), ensuring proper setup, functionality, and troubleshooting...
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.Company Description At Devoteam, we believe that technology with strong human values can actively drive change for the better. Discover how Tech for People unlocks the future, creating a positive impact on the people and the world around us. We are a global leading player in Digital Transformation for leading organisations across EMEA, with a revenue of €1B. We believe in transforming technology to create value for our clients, partners and employees in a world where technology is developed for people. We are proud of the culture we have built together. We are proud of our people at the service of technology. We are proud of our diverse environment. Because we are #TechforPeople. Join our multidisciplinary team of Cloud experts, Designers, Business consultants, Security experts, Engineers, Developers and other extraordinary talents, spread across more than 20 EMEA countries. Become one of our +10.000 tech and business leaders on cloud, data and cyber security. Let's fuse creativity with technology together and build innovative solutions that actively change things for the better. Job Description Digital Analytics Infrastructure Management: Implementation and maintenance of digital analytics tools, particularly Google Tag Manager, ensuring accurate data collection and tracking across digital properties. Develop and maintain tagging strategies to track key user interactions, events, and conversions across websites, mobile apps, and other digital platforms. Collaborate with cross-functional teams including business, developers, marketers, and designers to implement tracking requirements and ensure alignment with business objectives. Data Analysis and Insights: Utilize Looker Studio and other analytics platforms to analyze data, generate actionable insights, and produce regular reports on digital marketing performance. Identify trends, patterns, and opportunities within digital data sets to optimize marketing strategies, improve user experiences, and drive business growth. Present findings and recommendations to stakeholders, translating complex data into clear and actionable insights for decision-making. Digital Marketing Support: Work closely with digital marketing teams to define tracking requirements for campaigns, initiatives, and experiments, ensuring accurate measurement of KPIs and ROI. Provide expertise and guidance on digital analytics best practices, including attribution modeling, audience segmentation, and A/B testing methodologies. Collaborate on the development and optimization of digital assets based on data-driven insights and performance metrics. Qualifications 3+ years of experience in digital analytics, with a focus on implementation, analysis, and reporting. Proficiency in Google Tag Manager, including setup, configuration, and troubleshooting. Experience with Looker Studio or similar business intelligence and data visualization tools
